Want to learn how to crack the media code, craft your pitch and crush it on air—and boost your cred and your business in the process?
Complete online video training
($6,950 value)
JOIN US!
Why should you listen to us?
We’re Paula & Terri, and we’ve booked thousands of experts on national TV, radio, and in magazines.
We’ve turned no-name pros into media darlings.
We’ve gotten top-notch media for experts like you (including ourselves!)
We know how this works, and we can show you how to do it.
Not only have we both worked as media gatekeepers and as media contributors, we know the challenges experts face, and how they’re missing out on major media opportunities for reasons no one is telling them.
Until now.
We know what it takes to be a go-to guest—something not all experts or even all PR pros grasp, and no one in the media has time to teach you.
And we’re going to show you exactly how to do it.
Here’s what people are saying
Laura Tempesta, Sports Bra Expert
“Within a matter of weeks, I went from knowing nothing about working with the media to having confidence in my ability to successfully pitch various media outlets.”
Greg Corey, Founder & Creative Director of Porchlight
“With Terri and Paula’s guidance, I now have the confidence to pitch my thoughts for blogs, print articles, podcasts, speaking opportunities and TV. The best part for me is I feel like I have two people who are truly invested in my success. Their direct and personal access was invaluable.”
Terri Trespicio co-creator, Lights Camera Expert
Terri Trespicio is an award-winning writer, editor, and branding pro who works with individuals and organizations to help nail their messaging and engage clients, customers, and fans. She speaks widely at conferences and events, and her TEDx talk, “Stop Searching for Your Passion,” has earned 3.5 million views. She co-hosts, with Paula, an internet radio show “LIGHTS CAMERA EXPERT: Unleash Your Expertise” on Voice America.
A former magazine editor at Martha Stewart’s Whole Living magazine, she also hosted a live, daily call-in radio show for the Martha Stewart channel on Sirius XM. A regular media contributor, she has appeared on the Today show, Dr. Oz, The Early Show, The Martha Stewart Show and The Anderson Cooper Show. She’s written for Oprah magazine, Marie Claire, Prevention, Business Insider, and MindBodyGreen, among others. In addition to co-creating Lights Camera Expert, she is the creator of Tapped to Speak, a six-week online course designed to help expert create their stand-out signature talks.
Paula Rizzo
co-creator, Lights Camera Expert
Paula Rizzo is a best-selling author and Emmy-award winning television producer for nearly 20 years, Paula has produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. Most recently she served as the senior health producer for Fox News Channel in New York City for more than a decade. Today, she works with experts, authors, and entrepreneurs on how to position themselves for media (traditional as well as blogs and podcasts), build their lists, and engage customers and fans for their brands, books and businesses.
She co-hosts an internet radio show “LIGHTS CAMERA EXPERT: Unleash Your Expertise” on Voice America with Terri Trespicio.
Paula’s the founder of the productivity site ListProducer.com and best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 12 languages and has been featured on many media outlets including Fox News, Fox Business, Prevention, Business Insider, Entrepreneur, Brides and made it on Oprah.com’s list of “Self Help Books That Actually Help.”
What You Get:
Module A:
Behind the scenes:
What the media is looking for
To effectively target and pitch the media, you need to know what they want! You’ll take an inside tour of the media industry, and find out what they’re searching for—so you can give it to them!
- Find out what happens behind the scenes at a TV show and a magazine
- Learn what producers and editors are looking for
- Get the scoop on who gets booked, and who gets tossed into the “no” pile
Module B:
Putting your best face forward
When you know your brand cold, positioning and pitching is a breeze. In this critical module, you’ll learn how to think about your brand through a media lens, and craft a killer pitch.
- Get a firmer grip on who you are and what your brand stands for
- Learn the art of the pitch—and how to get your foot in the door
- How to make a great first impression with the media
Module C:
The media is hooked
This is where things get really exciting. In this module, you’ll find out how to go from pitcher—to presenter, and crush it on air!
- How to “close” a producer and go from inbox to in-studio
- Prep for and nail the pre-interview
- All the tips and tricks you need to be ready for your close-up
Module D:
Become a media darling
Your media career doesn’t only exist when you’re on air—we’ll show you how to feed the content and media machine so that you can keep editors and producers engaged.
- How to get asked back—again and again
- Mine your own content, including books and blogs, for media gold
- Create content that keeps the media intrigued
Media isn’t a one-and-done—when you’re doing it right, this can be just one of those fabulous things you do now. And the more you do, the more you get to do. Trust us.
JOIN US!
FAQs
How do I know this program is right for me?
You love what you do—but you know you’re meant to do something bigger, and want to share your insight and expertise with a bigger audience. While it’s not necessary that you have media experience, you’re excited at the idea of doing it! You’re willing and able to try a fresh approach to sharing what you do—and collaborate with media professionals to serve their readers and viewership. You also consider yourself “coachable”—meaning, you’re able to learn and apply new insights, even if they may lie just outside your comfort zone.
The people who end up being the most successful in media don’t possess any secret knowledge—they simply have a real desire to share what they do, and want to learn the best way to do it. We’ll tell you everything you need to know!
I haven’t written a book. Does that matter?
Nope! While having a book is a great platform, you don’t have to have a book to GET booked. You have to have a platform—meaning, something to stand on, an opinion, a mission, something to share or teach, but it doesn’t have to be blessed by Simon & Schuster.
What if I don’t have any previous media experience?
That’s ok! We work with people new to the media all the time. In fact, this is a great way to get started. Don’t worry about a sizzle reel yet. We can show you the basics for getting booked no matter what your background is! And while producers do want to see how you are on camera, you happen to be living in the age of DIY video! There’s plenty of affordable—scratch that—free ways to broadcast yourself right now! With just your smartphone or laptop, you can create content that gets media attention.
I have done some media before. Will I get anything out of this course?
Absolutely. Having some on-camera experience or being quoted in a magazine is great—but there’s so much else to learn about being in the media that is rarely taught. If media has found you, that’s terrific! The key is being able to get the attention when YOU want it, not just when they do. We know plenty of seasoned contributors who’ve never pitched themselves and have no idea how to do it, for instance. Or have only worked with PR pros and haven’t initiated those media contacts themselves. Trust us—we’ve even had PR pros tell us we changed how they approach the media.
I don’t know anyone in the media. Is that a problem?
Not at all! We don’t expect you to have friends in the business. We’re teaching you how to approach the media cold by relying on proven techniques that help you get the attention of producers and editors with your pitches, positioning, and ideas. Once you can do that, you will know people in the media, because they’ll look forward to hearing from you!
What if I plan to hire a PR person?
The strategic use of a PR professional makes sense, especially with a book release—but it’s not in everyone’s budget to keep one simply on retainer ongoing. There are tons of experts who get booked daily, and regularly, without the help of a hired gun. When you learn the basics and sharpen your skills, you really can gain the media’s attention. As we say, we are not a replacement for PR! But what we can promise is that you’ll get more out of your PR efforts when you know what they know.