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I work with lots of experts and authors on media training and strategy, and a lot of them struggle with self promotion but want people to know about their books.
Like many of us, they don’t want to seem “salesy” or as if they have a huge ego.
For example, I worked with Brandi Doming, author of “Vegan 8,” to train her for media while she was promoting her book. She initially didn’t want to do video and struggled a bit with self promotion.