Tag Archive for: tv

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Three Ways to Let Go of “Expert Obsession”

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Confession: I never went to college for list-making. I don’t have a degree in productivity.

But I’ve written two books on the subject, appeared on TV and podcasts to discuss it, run a blog about it, and have a LinkedIn newsletter, LinkedIn Learning courses, and live-streaming show where I talk about it an awful lot.

Yep — I’m a productivity expert! And I became one by speaking and writing about everything I know on the subject.

If you feel like you’re not “expert enough” to start talking about your knowledge, you might have an expert obsession.

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Stop Saying “Thank You” On TV

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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I’ve been watching so much television recently. It’s part of my job! 

One thing that has been driving me crazy is how often I hear experts say “thank you.” 

It usually goes like this: the interviewer asks the expert a question, and the expert responds by saying something like, “Thank you for having me” or “Thank you for asking me that question.” 

Agh! I always wish I could tell them to cut it out. 

It’s not a matter of being rude. I know we’re socialized to say “thank you” all the time, but it’s a bad habit when you’re appearing as an expert!

Here’s why you need to stop saying “thank you” on TV — and what to start saying instead.

1) We already know you’re thankful to be there.

If you’re appearing on TV, you’ve said yes to being on TV — so the interviewer and audience know you’re happy and excited! You really do not feel like there is a need to thank the interviewer every time they ask you a question.

I was a TV producer for almost 20 years, and I can assure you that no producer or interviewer will think you’re being rude if you skip the “thank you.” 

2) You’re wasting time.

All the time you’re allotted on TV should be used for your message. Every single second! 

That’s not selfish or rude — it’s the opposite.

You have an opportunity to connect with your audience and share your expertise. That’s a public service!

When you say “thank you” three or four times in a 30 second soundbite, you’re using up precious time that could be used to help your audience. 

3) Instead, practice your first sentence on TV. 

I have a sneaking suspicion that one of the reasons people say “thank you” so much on TV is because they want to ease into what they’re going to say.

In regular conversation, that makes sense. 

But TV isn’t a regular conversation! The same rules do not apply. 

The best way to grab your audience’s attention is to begin with a clear, concise answer right out of the gate.

That’s where my Accordion Method comes in — you can find out more about that here. 

You need to have a short, medium, and long answer to every question you think you’ll be asked on TV. Those answers should all start out with your main idea like a newspaper headline. 

This is something I talk about all the time with my media clients.

People have short attention spans. You have to hook them right away!

When you begin by saying “thank you,” you’re not only watering down the strength of your response — you’re potentially losing your audience. 

It really helps to practice your first sentence so you’re not filling your time as you settle in. I always do this, whether I’m going on TV, creating a video or going live on my live-streaming show Inside Scoop – which you can sign up for reminders of right here. 

Next time you’re watching TV – take a note of how reporters and seasoned contributors start speaking on camera – I’ll bet they don’t start with thank you. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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How To Do Your Makeup For Video

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Now that meetings and interviews are happening remotely, you’re probably rethinking how you present your ideas on camera. 

But have you thought about how you’re doing your makeup? 

Makeup might seem like a secondary concern, but it’s actually so important. Distracting makeup and clothes will take away from the main event – YOU!

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How to Be as Good On Stage as You Are on Camera

You know that getting the attention of a producer or editor is key to raising the profile of your message and your brand.

It’s just as important, however, to hold your own in front of a crowd. The ability to speak on camera and on stage are absolutely linked; they just require different applications of the same skill. And the better you get at one, the better you get at the other.

In his (fantastic) book, The Official TED Guide to Public Speaking, TED curator Chris Anderson says that as a “leader—or as an advocate—public speaking is the key to unlocking empathy, stirring excitement, sharing knowledge and insights, and promoting a shared dream.”

Oratory, as transformative as it can be, is not magic. You can learn the skills for being a better presenter on TV and elsewhere—and public speaking is a great way to flex that muscle often.

Here’s what great speakers have in common with go-to media experts.

  1. They know why they’re there—and why you’re there.
    A great speaker, like a go-to media pro, is attuned to both. The way you think about the different audiences on television or in magazines is precisely how you should think about event attendees. Know exactly why they’re there.

    I always ask the event organizer not just what the event is for (“women’s networking” or “stress relief for our employees”), but literally why they are there. In the room. Meaning: did they pay $200 a plate to attend, or did the boss say, “You have to go to this.” When you know this, you can shape your talk and expertise to serve that need first.
  2. They work hard to keep your attention.
    Believe it or not, I think public speaking can make presenters lazy—because they have a captive audience who claps when they’re done (which they do no matter what they think). The strongest, most effective speakers treat that audience the way they would a media viewer, whose finger is poised to change channels in a heartbeat.

    Realize that just because your audience is sitting there doesn’t mean they’re “there.” The best speakers work hard to keep you engaged—by being entertaining, piquing your curiosity, making you laugh, inviting you to participate.

    You have seen speakers fail to do this (when they take the stage, you start scrolling through your email). Make it your goal not just to dispense information to your audience, but realize that everyone is a half second away from tuning out. Everything you choose to say should connect with a reason why they should care.
  3. They stick to the point.
    In media, you’ve got seconds, not minutes. And with such a tight window in which to deliver key talking points on air, you know you’ve got to stay on topic.

    Same goes for speaking. Thirty minutes flies, too (trust me on that). Don’t assume you can squeeze all you’ve got into a 30-minute sized bag. Instead, think of every talk as a carry-on suitcase: You only have enough space to pack what they can take with them that day. You can’t pack everything, and shouldn’t try.

    You should be able to make a case for why you’re including every point, every paragraph (as I do when I’m packing three pairs of shoes for a weekend trip). Beware the temptation to go on and on because they’re sitting there. Be sure that your goal first and foremost is to solve the problem you’re there to solve—and do it efficiently.

(Want to be a better speaker? Have dreams of giving a TEDx talk? Register for my FREE online training, “5 Steps to a Killer TEDx Talk—Even If You Don’t Have a Topic.” It’s happening live this Wednesday, February 1st and Thursday, February 2nd 2017. Hold your seat!)

 

Terri Trespicio is the co-creator of Lights Camera Expert, a six-week program that teaches experts, authors, entrepreneurs how to get, and keep, media attention. Visit her at territrespicio.com.

 

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5 Signs You’re Ready for TV

How do you know you’re ready for TV (or media in general)? You probably have your own made-up ideas about it. Everyone does. You think you need: a bestselling book; a regular column; a PhD; a TED talk. Perhaps you think you need to have worked somewhere special or worked for yourself or started your own company, or earned your first million.

Nope.

Fact is, you don’t need all or even one of these things to get media attention. It’s true. These things help, for sure—and the more you create and demonstrate your expertise, well, the easier it is to get media. But how do you know you’re ready to start doing media?

I’ll tell you. Here are five signs that tell me you’re ready:

  1. You know a thing or two. In other words, you have a specific area of expertise, based on years of practice, study, reading, doing, what have you.Don’t get thrown by the word “expert”; all it means, by definition, is “a person who has a comprehensive and authoritative knowledge of or skill in a particular area.” You don’t have to be THE expert or the world’s best known expert. You’re an expert. And whether that means you’re an expert in parenting, gardening, or underwater basket weaving, it doesn’t matter.
  2. You are burning to share a specific message. In short, you’re on a mission. And I don’t just mean “to make the world a better place” or “empower women.” I mean, a specific thing you are going to share and teach. You know what people get wrong about whatever it is you’re passionate about, and what’s more, you have the tools and insights to help us change our minds about it, and improve some aspect of our lives as a result.
  3. You’re able to explain what you do and why it matters. More importantly, you’re able to do this for people who may not actually be sure they care—which includes producers, editor, their readers and their viewers. Because while you believe in what you do and why, no one else necessarily does. They’re not mean or willfully ignorant; they’re just busy. The people who catch the media’s eye know how to make what they care about compelling to other people.  
  4. You want to create content. I don’t mean you have to be a writer or a journalist, or spend all day blogging. But in order to teach people and to write pitches, you do have to love the idea of coming up with content to share.Because even if you never blogged once, you still have to be able to flesh out an idea for a producer and that means you need to know how to turn your expertise into content. You have to be ready to tell them what they should be thinking, trying, or doing differently, and that means being able to can offer a smart, counterintuitive take on what you do.
  5. You’ve been watching long enough. You’ve been reading interviews in magazines and in blogs, watching experts chat it up on morning shows, evening news. And you think, “I could do that. I know I could.”You’re ready to stop watching from the sidelines as experts in your industry take up all the airtime sharing the kinds of insights you could be sharing. Why not you? That very tug you feel, to get in the game, to raise your hand, to step up? That’s probably the most important sign of all.

Terri Trespicio is the co-creator of Lights Camera Expert, a six-week program that teaches experts, authors, entrepreneurs how to get, and keep, media attention. Visit her at territrespicio.com.

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