Cass McCrory was waiting in line at Wegmans with a cart teeming with groceries, when the March issue of Oprah magazine caught her eye. She felt her pulse quicken.
She had been interviewed a few months ago for an article, but hadn’t heard back from the editor. There was only one way to find out if she’d made it in.
She tried to be super casual as she pulled a copy off the rack and started flipping through.
And then—there it was! Her name, her words, her business right there, in black and white.
That’s when the tears came. When she stepped up to the register she held out the page for the cashier to see and said, through happy tears, “See that? That’s me! I’m Cass McCrory. I’m in Oprah!”
How did it happen? At our urging, Cass responded to a query from Farnoosh Torabi (author and host of the So Money podcast and her own CNBC primetime show) who was looking for experts with unique insights for her finance column in O Magazine. We knew that Cass, founder of The Subtraction Project, who joined our Lights Camera Expert course in 2016, had a unique take on decluttering that would be a perfect fit for Farnoosh’s spring cleaning article.
Farnoosh interviewed her in November. And then—as it always happens—the waiting game began.
Months later, the surprise gift blind-sided Cass at the grocery store. We were, of course, beaming with pride for her even when she texted us this:
“You guys, I’m crying in Wegmans crying!”
As anyone who’s experienced it knows, that moment—seeing your name in print for the first time—is euphoric. It’s pride and bliss and Judd Nelson pumping his fist in the air at the end of the Breakfast Club.
It’s also attainable—if, like Cass, you know how to pitch, close, and deliver.
Cass has since seen a bump in her Instagram following and hits on The Subtraction Project.
But the very best part? Cass was able to leverage this article to grab more spots in the media.
She sent out emails with fresh pitches to local TV stations and publications—and now, they were all clamoring to have her as a guest!
She sent pitches to the local CBS station about more ways to subtract things you don’t need in your life. Then she fired off another to the Rochester Business Journal about how she’s helping business owners with courses—and how that’s streamlined into networking and opportunities.
She reached out to The Rock Girl Gang (the cool girl’s lunch table) and they’re going to do a feature on Subtraction Project. She put herself out there, with Oprah by her side—and everyone said yes.
That is our goal for you. We want you to have your Wegmans moment. And then, we want you to leverage that moment to get booked again and again. So that when people think of your field, they think of your face, your brand, and your business.