Excuses are sneaky things. Sure, some of them are loud and whiny. But there are plenty of others whom you might mistake for good reasons, simply because they appear that way: They report for duty in fitted suits and fine shoes, freshly shaved and coiffed. Their job? To provide perfectly sound and logical responses to […]
If you want media attention for your book, brand, or business, you need to know what your “thing” is. And by that I don’t mean your topic or your subject matter or your industry. Because that’s broad, and while it’s part of what you do and who you are, it’s hardly specific to you. What […]
Everyone’s an expert in something. And the media’s job is to give its viewers and readers an interesting and informative take on a multitude of subjects. That’s where you come in. The media is looking for you all the time. Don’t believe me? Well — more than 35,000 journalists subscribe to Help a […]
How do you know you’re ready for TV (or media in general)? You probably have your own made-up ideas about it. Everyone does. You think you need: a bestselling book; a regular column; a PhD; a TED talk. Perhaps you think you need to have worked somewhere special or worked for yourself or started your […]