Entries by Paula Rizzo

Lights, Camera, Expert LIVE!

On August 18th-20th, we had our very first event called Lights Camera Expert LIVE! We are beyond grateful to have finally laid eyes (sans screen) on some of our amazing students from our course. Participants flew into Manhattan from all over the country for a weekend jam-packed with media training, brand excavation, pitch development, and […]

How to Leverage Facebook Live to Get on TV

If you’re not already hosting a weekly Facebook Live show, it’s time to start putting yourself out there. That handy-dandy LIVE function at the top of your newsfeed is not only a powerful marketing tool for boosting your business and brand, it’s a free, simple, and convenient way to demonstrate your on-air potential to producers. […]

Your Checklist for Pitching the Media

You did it! You took the plunge, crafted a pitch you’re proud of, and you’re chomping at the bit to finally hit send on that Bad Mama Jama. And let’s be clear—we’re super proud of you! You’re facing your fears, owning your expertise, and finally stepping into the spotlight where you belong. But before you […]

How to Handle Media Rejection

There’s a mythology created around superstars that talent makes success easy. It perpetuates the idea that if you’re good enough, the world will open its arms and throw you opportunities. But it’s a myth—pure and simple. Everybody gets rejected over and over again. Steve Jobs. Oprah. Beyonce. Everybody. You’ve heard that fortune favors the brave, […]

3 Ways to Generate Fresh Content

Imagine this: You’ve finally scored a pre-interview call with a producer or editor. They liked your initial pitch enough to reach out, but they’re really interested in hearing what else you’ve got. Do your eyes go wide with panic, brain scrambling for something—anything—to say? Or do you say, “No problem! I’ve got seven ideas locked […]

To Find Inspiration, Step Outside Your Niche

To make your pitch stand out to a producer or editor, you have to find a counterintuitive hook or shiny new angle that will grab audiences’ attention. And finding that angle often requires some creativity—and a fully stocked pond of inspiration. Often, experts make the mistake of bearing down on their domain too hard, mining […]

3 Ways to Get Over Your Fear of Self-Promotion

So you’re fired up and ready to launch your media career…and then you see it. The giant mountain of Self-Promotion, looming ominously, standing between you and your goals. It’s ugly, it’s craggy, and it can come with a degree of altitude sickness. Self-promotion feels icky for most of us. Fear of self-promotion ranks on our […]

Stand Out and Get Known for Your Ideas

When TV producers are looking for guests, what they want is a recognized expert. Someone who knows her stuff and can deliver information in a way that their viewers can digest. But before you even step foot on a TV set or talk to a magazine editor you have to have a special sparkle that […]