SIGN UP HERE for my “Become a Video Star Virtual Workshop” to learn how to create stunning video that will connect with your audience. I’ll walk you through every step, from content strategy to rehearsal to post production. You can click here to secure your spot! Recently I held my first “Become A Video Star Virtual […]
Can you catch a killer with a podcast? The Newport Beach Police Department in California sure hopes so! They’ve launched their own six-part podcast series called “Countdown to Capture” to find wealthy businessman turned killer Peter Chadwick. He is charged with murdering his wife in October 2012 and then disappearing. He’s been missing since January […]
Think about one of the experts you see on TV over and over again. Now think of someone you hear on the radio or on podcasts a lot. Guess what they have in common? They can hold their own on camera and give the audience information they can use. Not to mention they also knew […]
President Trump recently tweeted that something he said to a Bloomberg reporter about a trade deal with Canada that was “off the record” was leaked. The Toronto Star is the outlet that actually printed the remarks – not Bloomberg. The Toronto Star says they got their information from a source. Bloomberg says it respected the […]
Whenever I walk up to the counter to pay for a cup of tea or a t-shirt I always make a point to smile at the person at the register before saying anything. I make eye contact and have a moment. That’s not something people often do. We just rush between transaction after transaction. But […]
Have you ever been talking to someone at a party or event and you get onto a topic that they are clearly really passionate about? Even though it might not be your cup of tea, their enthusiasm for it becomes kind of infectious! A person’s passion or interest can really help to connect with them. […]
Pitching the media is not easy if you don’t know what producers and editors are looking for. It’s all about understanding what draws producers into your story and why their audience will care. But, if you thought pitching yourself to the media was hard, even harder is pitching an event. There are a million and […]
When I first started working at Fox News Channel in NYC back in 2008 the idea of producing video just for the internet was pretty shiny and new. I had been working in local TV for years producing live newscasts. Then I landed a great job at Fox News as a health producer. My job […]
You probably have set your sights on some big goals for this year. Like, life goals: Get in shape. Eat cleaner. Read more. Earn more. Finally (finally) get that website up and running. What does it take? One step at a time: one workout at a time, one page at a time, one hour at […]
In the age of social media, one word has the power to make our clients do their very best horror film victim impression—brand. (That is, until they talk to us). We know that branding yourself can feel abstract at best and a little hokey at worst. To find your brand, first you have to get […]