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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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As you know, I’m a former television producer so I love video. I’ve been talking about it for years and people are finally catching on and understanding what a powerful tool it can be. And one of the most powerful (and newer) video driven social media apps is Tik Tok.

I have to admit I’m mostly a TikTok stalker. I have not created one thing on it. (Yet! My guest has inspired me to get started.)

I brought expert TikTok-er, author and speaker, Selena Rezvani, on my live-streaming show Inside Scoop to teach us how to grow your audience with TikTok. She has nearly 200,000 followers.

Here are Selena’s top five tips for getting started on TikTok.

(Don’t worry, none of the tips are about dancing!)

Read more

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Many of you are looking for new jobs. But are you trying everything you can to attract your dream opportunities and employers? Are you doing more than just applying to job ads online?

I talk a lot about creating content and have spoken to several experts about how to do that consistently on my live-streaming show Inside Scoop. But my conversation with executive coach and career strategist, Susan Peppercorn, was a more in depth look at using content to strategically attract the professional opportunities you want.

Here are four ways to create content to impress potential employers.

Read more

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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We’ve all heard phrases like “be yourself,” “be authentic,” “just be you” and your following, relationship, etc. will fall into place. That’s hard enough. But it’s even harder to do on video.

So how do you stay relatable in our new hybrid world and make lasting connections in your personal and professional life?

Relationship Expert, Speaker, Author, & Media Personality, Rachel Dealto joined me recently on an episode of my live-streaming show, Inside Scoop, to discuss her new book called “Relatable: How to Connect with Anyone, Anywhere (Even If It Scares You)” which covers how to achieve those goals.

Here’s a quick guide to staying authentic and building relationships in person and online.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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What is it about the videos you watch while scrolling social media, that makes you stop and watch? A better question is: How can you create a video that makes others stop and watch?

Recently, chef, author, mom, and TV host, Nikki Dinki joined me on my live-streaming show Inside Scoop to share her secrets on making buzzworthy videos and chat about her newest cookbook, More Veggies Please!

More Veggies Please! is a cookbook targeted towards families, but is for everyone!

“It’s our classic American staples, your mac and cheeses, your chicken nuggets, your chicken tenders, your meatloaf, with a surprising veggie twist. It’s really a way to just get more variety of vegetables in your diet, while still having things like queso,” Nikki explained.

This is Nikki’s second cookbook. Her first was Meat on the Side. So you might say, vegetables are her brand. We first met when I was a senior health producer for Fox News and interviewed her about the first book. I’ve been following her journey ever since and it’s her videos that have kept me engaged. So I wanted to know her strategy.

 

Read more

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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I’ve always loved the idea of “standing on the shoulders of giants” — learning from the experiences and knowledge of others so we can succeed.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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If you’re an author or expert, you probably dream of being a producer’s first call — that expert they know they can go to for high-quality content. 

But how can you get there? One of the best ways to plot out your career goals is to look at others who have done it before you. 

That’s why I want to introduce you to Chris Kilham, also known as the Medicine Hunter. His speciality is alternative medicine, and he’s traveled the world looking for healing plants. Chris has written fourteen books during his long (and colorful!) career!

Read more

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JOIN ME FOR GO LIVE! MASTERCLASS: Everything you need to produce a polished, lucrative and fun live-stream show that makes you stand out. Sign up here! 

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Back when I was a TV producer, experts needed to pitch their idea, meet with me, come into the studio, and find their audience that way. Now, all you need to connect with people is your phone or laptop! 

Just kidding — there’s a little more to it than that. 

Doing live video on social media is one of the best ways to grow your audience and establish yourself as an expert — but only if you do it right.

Read more

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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We’ve all gotten used to living our lives on video over the past year. And video is here to stay, so if you want to grow your business or connect with your audience, this is a medium you need to master.

I spoke with videographer and producer Kristian Golick on my live-streaming show “Inside Scoop” about common questions about doing video — and how you can become a pro.

Why video?

As a former TV producer, I’ve been spreading the word about video for years. Kristian and I talked about one element of creating video that  is key: It creates a connection between you and the viewer. Just like we all feel like we know our favorite TV reporters or movie stars, your audience can get to know you through your videos.

Kristian knows from personal experience how powerful this connection can be. Kristian has been a videographer for years, creating videos from business as well as wedding films. But he never got in front of the camera himself until 2018, when he created a short video to address a common question among his clients about raw footage and what to do with it.

When he sent it to his clients, they expressed how much it helped them get to know him as a person. In fact, the feedback from that video was so positive he closed $10,000 in business and he’s continued to create video content ever since!

What content should I be creating?

Kristian says that his first video taught him an important lesson about content. Think about the questions that you get most often, then create videos addressing those. 

Should I do live or pre-recorded videos?

While there are pros and cons to both live and pre-recorded videos, Kristian and I both say that live videos can save you time (and energy) once you get the hang of them. Live videos help you get over perfectionism, too. Plus, they keep you accountable, since if you said you’re going live at a certain time, you’ve got to stick to it! Of course, you can always re-use your recorded live content. 

That’s what I do with my live-streaming show Inside Scoop. Kristian and I did this interview and now as you can see I’m using the content now in a different way – as a blog post. 

What set-up should I use?

Kristian says you don’t have to spend a lot of money to create a set-up that will make your videos look professional. He uses a light from Amazon that cost about $100, and placed it above him and angled down. He also taped a piece of wax paper to soften the light. The placement of the light is key to avoiding glare on his glasses, Kristian explained. (Make sure you check out the video we did together here so you can see his explanation.) 

Don’t worry about creating a set-up that looks too polished — you don’t want people to think your videos are ads, after all!

What should my background be?

Like me, Kristian is not a fan of Zoom backgrounds. He either makes sure to have a clean, neat real background, or he uses a green screen if he needs to replace his backdrop. The green screen is key, Kristian said, because it ensures the background is consistent and doesn’t cut off your ear or hands, which often happens with Zoom backgrounds. 

Where should I post my videos?

Kristian has two suggestions. The first is that you should post where you already have the most audience engagement. If that’s Instagram, go for Instagram. If that’s Facebook, post there.

Kristian’s second suggestion is that you should match your content to the platform. Tutorial-type videos, for example, work best on YouTube. But if you want to do shorter videos, try Instagram Stories. 

How often should I post?

Consistency is key. If you do Instagram stories, try a short video every day. For YouTube, post once a week. When people know to expect content from you, they’ll be more likely to tune in and get to know you. (That’s why I host Inside Scoop every week!).

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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I’ve been singing the praises of video for a long time. And the rise of remote work with the COVID-19 pandemic has opened up so many new opportunities to use video. (Check out my LinkedIn Learning course here all about how to set up your remote office for optimal productivity.) 

The biggest change is probably the popularity of Zoom — who among us hasn’t spent countless hours on Zoom since March 2020?!

“Zoom fatigue” is a buzzword we’re seeing everywhere now — and it’s one of the most common issues when it comes to incorporating video into your daily interactions with colleagues and clients. 

Sometimes everyone needs to be live on Zoom — and there are things you can do to make those meetings more productive.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

Whenever I work with clients to help them pitch media better, look better on camera or set up a system to produce more of their own content, I always ask, “What are you producing now?” 

Common answers include: 

  • “A blog post every few months” 
  • “A video here or there”
  • “I did a FB Live once”

To be interesting to the media, to your potential clients and your current fans, you need to consistently create content. 

So how do you do it? 

With an editorial calendar, of course! 

This is a trick I’ve learned from nearly 20 years as a television producer. Everyone in the newsroom knew what stories were coming up in the next minute, five minutes, five days, five weeks, etc. Read more