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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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As you know, I’m a former television producer so I love video. I’ve been talking about it for years and people are finally catching on and understanding what a powerful tool it can be. And one of the most powerful (and newer) video driven social media apps is Tik Tok.

I have to admit I’m mostly a TikTok stalker. I have not created one thing on it. (Yet! My guest has inspired me to get started.)

I brought expert TikTok-er, author and speaker, Selena Rezvani, on my live-streaming show Inside Scoop to teach us how to grow your audience with TikTok. She has nearly 200,000 followers.

Here are Selena’s top five tips for getting started on TikTok.

(Don’t worry, none of the tips are about dancing!)

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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When I was a senior health producer at Fox News, I booked guest experts all the time.

But I couldn’t book them all and often they suffered from not being able to articulate what they know in a succinct and compelling way. So it’s part of why I do what I do today as a media trainer and video coach – to help as many people as possible do this well.

To become a go-to media expert, you need to be able to speak in soundbites. To do this I created what I call “The Accordion Method” – I use it myself and teach it to all my media-training clients.

Here are three points of “The Accordion Method“.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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Books can boost your platform, brand, message, or business. And help you gain more media exposure. As a TV producer for many years, I can tell you when producers are deciding between two similar experts, they choose the one who is published. I know I did.

However, the process of writing a book proposal and reaching out to agents can be intimidating. I get it. I’ve written two books (Listful Thinking and Listful Living) and have a third in the works. (It’s fiction, can’t wait to share!)

But you can’t let fear stop you. If you want to reach more people, it’s time to get started on your book.

I spoke with publishing expert, coach, and host of the Bound + Determined podcast, Richelle Fredson, on my live-streaming show Inside Scoop, to help you start amplifying your work with books.

Here are four things to know when working on your first book proposal to amplify your work.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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Be authentic and put yourself out there. Share your expertise. Just be your authentic self and people will respond to your message.

That’s good advice. But that doesn’t mean everyone will respond to your content.

It’s hard enough to ignore trolls on the internet, but sometimes you’ll face skeptical anchors on live tv as well. So it’s important to be prepared.

I’ve been on both sides of this. Both as an expert and as a journalist. Both sides are doing their job – seeing both sides of the story

I’ll admit I was even a bit thrown off when this happened to me during a recent interview on WPIX in New York. I was talking about how to have a four-day work week and the anchor just wasn’t buying it.

He said, “How much of this is fantasy land?”

Here are three ways to get through someone questioning your expertise.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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We all know that if you have a business, you need to have a digital presence. But, you need a digital experience to make an impact. And that’s a little more complicated.

Digital strategist, website developer, and founder of Alchemy+Aim and North Star, Brandi Bernoskie, joined me on my live-streaming show, Inside Scoop, to talk about building a digital experience and amplifying your platform.

Here’s four ways to bring your website to the next level.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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What good is it to have an amazing business, book, or creation if no one knows about it? You have to get yourself out there!

I know it’s not always easy to toot your own horn. But it’s essential. There’s no point in doing all those wonderful things if nobody can find, enjoy, and learn from them.

That’s why I invited book publicist and President & Co-founder of the publicity and digital marketing firm Pacific & Court, Kourtney Jason, on my live-streaming show Inside Scoop to chat about Building an Online Following.

Here’s a quick list of our top tips for building your following.

1) “Be your own amplifier.”

That’s the first thing Kourtney said. And she’s right.

You need to be sharing content across all of your social media platforms consistently. Just because you shared something doesn’t mean anyone saw it.

“There’s so much new content coming out online everyday. It’s so easy for things to be overlooked,” Kourtney added.

 

And while we’re on the topic of sharing your content on all your platforms…

2) Get on multiple platforms.

I feel like I’m constantly opening apps, looking for something I saw earlier, and saying “oh, where did that go? Oh, I should have saved that.”

People will follow you in multiple places. Sharing your content in multiple places will help your followers find the content they’re looking for.

Another way to do that is to think beyond social. As we saw recently, you need to have an alternative way to communicate with your followers in case Facebook or Instagram go down. Create your own website. Have your own email list. No one else will ever own those and you’ll be in complete control.

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3) Understand your platforms and create your content accordingly.

Not all the content has to be exactly the same on all the platforms.

“The big misconception for a lot of people is that they think, okay, I’m going to do this one thing. I’m just going to blast it everywhere. In the exact same form in the exact same way. And that’s actually not great,” Kourtney said.

Look at the analytics on each of your platforms.

Kourtney says to ask yourself when is your audience online? Also you should know how many likes and comments you are getting. She also suggests doing your own social media audits.

Know when people online are engaging with you. Use the platform analytics to figure out the best time to post. Because it might not be what you think.

“It’s a good time for us [Pacific & Court] to post on the weekends. And you wouldn’t always think that for a company, but that’s when we are getting good engagement,” Kourtney said.

There are so many different services on each platform. Make sure you’re using them.

Instagram is great for photos. The Instagram algorithm recognizes faces so Kourtney suggests posting photos of yourself and videos there.

Share Articles or Press Hits on Twitter Kourtney says Twitter is great for links and sharing things that take you somewhere else.

Facebook is great for events and calendars. If you’re hosting an event, doing a speaking engagement, or a book signing that people can attend, Kourtney says to  create an event and your audience can add it to their calendar.

Hashtags work everywhere. Kourtney suggests that you, “really know what the popular and engaging hashtags are.” If you’re not sure what those are, check out Social Media Examiner.

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Join me for my NEW LinkedIn Learning Course “Be an Effective Hybrid or Virtual Employee” streaming now!

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Kourtney and I also discussed podcasts and best practices for authors looking to build a following online. Check out our entire conversation here.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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JOIN ME FOR “VIRTUAL MEETING PRO: Elevate your virtual presentation skills via video. With video meetings becoming the norm, it’s more important than ever to present well on camera. CLICK HERE to join my online training “Virtual Meeting Pro.”

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The transition to Zoom video calls is here to stay. Are you ready?

Whether you’re an enthusiastic adopter or a wary straggler, there are so many features to Zoom that just take some time to figure out. 

I’ve been using Zoom for all my meetings ever since I started working from home a few years ago. I’ve seen all the ways that Zoom can trip people up and cause issues — and how it can make meetings more efficient. (Plus it can make your virtual holidays and birthdays even better!

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I’ve been singing the praises of video for a long time. And the rise of remote work with the COVID-19 pandemic has opened up so many new opportunities to use video. (Check out my LinkedIn Learning course here all about how to set up your remote office for optimal productivity.) 

The biggest change is probably the popularity of Zoom — who among us hasn’t spent countless hours on Zoom since March 2020?!

“Zoom fatigue” is a buzzword we’re seeing everywhere now — and it’s one of the most common issues when it comes to incorporating video into your daily interactions with colleagues and clients. 

Sometimes everyone needs to be live on Zoom — and there are things you can do to make those meetings more productive.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Now that so many people are having video meetings, lots of questions about virtual etiquette are coming up.

In my LinkedIn Learning course, Organizing Your Remote Office for Maximum Productivity, I cover how to look best in video meetings. One of the students asked me a question about virtual backgrounds so I figured why not also create a blog post about it. 

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