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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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If you’ve always wanted to be an author, your book launch will be one of the most exciting stages of the publishing process. Getting recognized for your work and connecting with your readers is so rewarding.
When you’re launching a new book, all of your strategy is focused around your book –the newness of it and the content. But what happens when the launch wraps and your new book is no longer new?
This is the stage when I meet many of my media-training clients. They’ve had a successful launch and they want to keep the momentum going.
I shared some of my best tips for authors dealing with this in my Writer’s Digest column. 
These are the same strategies I’ve used myself for years as an author of two books, Listful Thinking and Listful Living!
1. It’s not (just) about the book anymore.
When you’re in the book launch phase, you’re really invested in the book itself. That’s only natural. It should be the focus of attention at this point! But once your book is a few months old, you have to shift your focus and start to consider how your book can support you as an author and expert — not how you can support your book!
This does not mean you shouldn’t talk about your book. Of course you should! You just need to find new ways of framing and contextualizing how you talk about your book. The attention needs to be on how your knowledge (and by extension, your book) can solve problems or shift people’s mindsets. This is something I talk you through in my free resource, 10 Questions Every Author Needs to Answer.
2. Keep in touch.
The relationships you build with journalists, reporters, and producers are some of the best resources for you as you consider your post-launch strategy. Thank you notes (paper ones — yep!) go a long way in demonstrating your appreciation.
These really do make an impact on fostering positive relationships between you and members of the media! You can then leverage those relationships to pitch again from a new angle.
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3. Open yourself up.
You might be wondering what exactly you should pitch — how can you use your book as a jumping-off point that inspires the next stage of your media strategy?
Well, here’s a little secret: everything you talk about doesn’t have to be in the book.
In fact, it can actually be counterproductive to limit yourself to only things you covered in your book. You are an expert on a topic that includes what you talk about in your book. You can absolutely pitch on related areas within your expertise that didn’t fit into your book — and you should! This is essential to any sustainable media strategy.
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BONUS FREEBIE: I have a resource for you that will help you prepare to talk with media and audiences. It’s the 10 Questions Every Author Needs to Answer. You can grab the fiction and nonfiction lists here.
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BONUS FREEBIE: You’re preparing to promote your book in the media but what questions do you need to have answers to? Click here to grab my free “10 Media Questions Every Author Needs to Answer.” There are questions for fiction and nonfiction authors!
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As a television producer for over 20 years, I get asked a lot of questions about how to pitch media and what they’re looking for. During my career as a news producer I saw a lot of awesome pitches and even more that I deleted without a second look.
Now as a media trainer who works with authors to get and keep media attention, I’ve helped dozens of non-fiction and fiction writers to prepare for media opportunities.
But it all goes back to pitching media and making sure you’re giving them what they want before you ever get interviewed. And for authors it makes a big difference when it comes to who will get booked on a show or podcast and who will not.
So let’s dive in to the Top 5 Media Pitch Questions I get from authors.
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BONUS FREEBIE: Want even more ways to stay organized, productive and less stressed? Click here to get access to my List-Making Starter Kit. It will boost your efficiency and get you back to doing more of the things you love.
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My husband and I are in the process of selling our apartment and it’s absolutely exhausting.
That on top of everything else – work stuff, family time, the to-dos — can be super draining.
Am I right? Are you feeling this too?
And when we’re drained, it can be easy to slip into the doom-and-glooms.
You know what I’m talking about. I work really hard at keeping a positive attitude but sometimes it can seem impossible.
If you agree…
Then you’ll definitely enjoy this episode of Inside Scoop.