BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

You might not know this about me, but I used to be a total perfectionist. I spent hours agonizing over the content I produced, all because I wanted it to be perfect.  

That quickly changed when I started producing live television news. There just wasn’t time for perfect. Done is better than perfect when you’re in a time crunch.

You know what that experience of having to produce content under a deadline taught me? How to think quickly and churn out content no matter what.

If you follow Seth Godin, he calls it shipping. And he says that we’re afraid of it because as soon as you put content into the world it’s open for criticism.

He’s right – it’s scary.

But if you don’t do it – think about all the people who can’t be helped by what you know. This is about the greater good and a higher purpose for your work – to change people’s lives with it!

Seth recently interviewed my business partner and friend Terri Trespicio about other ways we hide. It’s a really great video and you can watch it here.

So yes, perfectionism could be holding you back from doing video at all.

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

But let’s be clear – I’m not saying you should rush to the other side of the spectrum and push out as much video as you can, regardless of quality. There is certainly a middle ground to strive for and that’s what I help to fine tune when I work with clients more closely.

You can absolutely create your own videos without having to pull out all the stops.

Here are some tools to get you going:

Loom – This is a really useful tool if you want to demonstrate or talk through an idea or piece of software. Loom records your screen as well as your webcam, it’s a bit like giving a virtual Powerpoint presentation. It’s quick and easy to set up, you pretty much click record and go – which stops you from getting too bogged down in the details. You can either sign up for a free trail or Loom Pro is $10 a month which is pretty inexpensive for everything it has to offer.  I use it to give experts feedback on their media performances.

Wotchit – A video production tool that’s easy to use. You don’t need to have advanced AVID editing skills to make something that looks clean cut and professional. Wotchit helps you to make edits, put in music, add titles – the full works. They even have a library of video content so you don’t even necessarily have to film everything yourself! The software is made for a company looking to create 2-3 videos a day so if you’re brand new to video content it might be quite a leap. However if you’re really looking to step up your game Wotchit can give you the push you need!

Promo.com – Promo is a stock video library merged with production software, it’s the all in one package you need to create quick videos. Need footage of sandy beaches for your travel company or colorful cakes for your bakery? Promo has it all. It’s also designed to be used by less tech savvy individuals, so you don’t need to worry if you’re a newcomer to video. There basic pricing starts at $39 a month.

If you use any of these to create videos please post a link below so we can all take a look!

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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