Tag Archive for: Media Training

Author Hack: Interview Yourself via Video

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BONUS FREEBIE: I have a resource for you that will help you prepare to talk with media and audiences. It’s the 10 Questions Every Author Needs to Answer. You can grab the fiction and nonfiction lists here.

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Interviewing yourself on camera is a hack for authors and experts that I recommend to clients all the time — because I do it myself! When it comes to sharing your expertise, self-interviewing can be a game changer. It’s one of the most efficient and effective ways to get your message out clearly and on your own terms.

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How to Handle Unexpected Questions in a Media Interview

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Doing media interviews is an exercise in accepting the unknown. You need to accept that as much as you prepare, you won’t be able to predict every single thing that happens.

The best way to prepare for media interviews is to decide beforehand how you’re going to handle unexpected questions. This is half a mental game (how will you respond with grace?) and half about preparing for the kinds of pushback you’re likely to encounter. 

Because while your goal is to put yourself out there and share your message with your audience, that doesn’t mean everyone will respond to your content the same way.

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The Communication Skills You Need

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Everyone can benefit from taking a communication skills course. (Yes, even you!) Think about it — we’re communicating at work and at home every day. All day.

I was a television news producer for almost 20 years and my expertise is working with the media. When I work with authors and leaders one-on-one, we talk about how to look their best on camera, what to say, and I give them tips to make their own videos.

Sure, you can learn communication skills on your own, or you can learn from me in my popular LinkedIn Learning course, External Communication Skills for Leaders.

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It’s Time You Finally Created Your Podcast

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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It seems like everyone has a podcast these days. So…what’s your excuse?

I know, I know, it can be scary to start something new. But it’s also fun and exciting.

So if you’ve got an idea for a podcast that you’ve been waiting to share, take this blog post all about Creating Your Own Podcast as your sign to start. I spoke with author, speaker, and host of the podcast, The Good Life Coach (which ranked in the top 1.5% of the most popular shows globally), Michele Lamoureux on my live-streaming show Inside Scoop all about how to get started.

Here are three highlights from our conversation.
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It’s Time to Get Published…Here’s How!

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BONUS FREEBIE: I have a resource for you that will help you prepare to talk with media and audiences. It’s the 10 Questions Every Author Needs to Answer. You can grab the fiction and nonfiction lists here.
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What does every author want? To be published.

I know this myself as an author of two books about productivity, Listful Thinking, and Listful Living. And I’ve been hard at work on my first novel for a few years now! If you aren’t familiar with the industry, it can be a bit of a mystery to figure out how a book goes from a draft to sitting on the shelf at your local bookstore.

Since publishing a book is a bucket list item for so many, I invited my friend Lucinda Halpern, president and founder of Lucinda Literary, to share her knowledge. She represents authors writing in all areas, including health, business, lifestyle, narrative fiction, memoir, and more. She even wrote a book on the topic, Get Signed, with tons of insider info to help you find an agent and get your message out there.

Here are three points from our conversation that will help you think about getting published in a new way.

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How to Create Talking Points

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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I do a lot of talking. And I frequently speak on panels, do media appearances and host my weekly live-streaming show, Inside Scoop.

So I talk. A lot.

And even though I’m hired to speak as an expert and I know my usual topics – video, media, my books: Listful Thinking and Listful Living – I still have to prepare talking points. Every. Single. Time. One of the questions I get most from my media-training clients is, “How do you come up with talking points?”

Here are three things I do to prepare for every kind of speaking engagement.

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Book Launch Highs and Lows

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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A book launch is a lot of work. There’s speaking engagements, there’s events, there’s media and so much more. It can be exciting and exhausting to prepare.

I learned so much from writing and launching Listful Thinking and Listful Living. And from keeping the book in the media long afterwards. (My first book came out almost a decade ago and I’m still talking about it in the media!)

And I love sharing my knowledge with authors to get them ready for their big launches. In fact, I just lead a group training called Media-Ready Author to help authors get ready to launch their books in the media.  You can check out the replay here.

On a recent episode of Inside Scoop I brought one of my media-training clients, Chelsea Conaboy, on to share her experience launching her new book, Mother Brain.

Here are three lessons Chelsea learned from the book-launch process.

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Media Training 101: When Things Go Wrong on Video

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BONUS FREEBIE: I have a resource for you that will help you prepare to talk with media and audiences. It’s the 10 Questions Every Author Needs to Answer. You can grab the fiction and nonfiction lists here.

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Be honest. Is the reason you’re not “going live” because you think something will go wrong? Well, I’ll share a secret with you…

Something will go wrong.

Not all the time. But chances are, if you shoot enough video or appear on enough television shows as a guest, at some point, something will go wrong.

It even happens to me! Yep – it happened on my show Inside Scoop and while I was producing for network television.

Here are four types of things that can go wrong and how to handle them.

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Become a NYT Bestseller

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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There’s a difference between being an author and a bestselling author.

But what does that really mean? How many books do you have to sell to qualify? Is getting on the New York Times Bestseller List a realistic goal? Is there a secret to getting on that list?

Book marketing expert, Rob Eagar, joined me on Inside Scoop to answer those questions.

Rob has helped both fiction and non-fiction authors hit the New York Times Bestseller List, along with USA Today and The Wall Street Journal. He just had a client about 120 days ago, who was on all of those. And helped a book that was 23 years old finally become a New York Times Bestseller, after already being in print for over two decades.

Here are four of Rob’s pointers to sell more books.

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Media Training 101

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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When I was a senior health producer at Fox News, I booked guest experts all the time.

But I couldn’t book them all and often they suffered from not being able to articulate what they know in a succinct and compelling way. So it’s part of why I do what I do today as a media trainer and video coach – to help as many people as possible do this well.

To become a go-to media expert, you need to be able to speak in soundbites. To do this I created what I call “The Accordion Method” – I use it myself and teach it to all my media-training clients.

Here are three points of “The Accordion Method“.

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