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“How do I get on TV?”
It’s one of the questions I’m asked most often!
And actually I put together a free three-part video series called “How to Be a Media Magnet” that you can get access to right now here.
I’ve spent my entire career working in the television news industry and I’ve seen which guests get booked and which ones don’t.
If you don’t know who Joe is you need to start following him. He’s a curator of geniuses and a master of marketing. I’m honored to called this incredibly generous human a friend.
Joe’s superpower is that he’s a master connector.
He’s always thinking of how he can bring people value, how he can introduce them to someone who they’d benefit from knowing.
This is very much what I preach when I teach about how to get in with the media. Be of service! This tactic comes naturally to Joe but it can be learned.
Last year I met Joe through our mutual friend JJ Virgin because he was looking for a referral for a client for a media trainer. Turns out that’s exactly what I do – so we got connected. See – he was looking for ways to be of service!
He invited me to attend one of his Genius Network meetings in Tempe, Arizona. This is a group of high-achieving entrepreneurs who want to take their businesses to the next level. It was an inspiring room and I learned so much and of course made some great connections.
Here’s a glance at what you’ll learn in this episode:
- The most useful lessons I’ve learned as a TV producer that can help almost any entrepreneur
- The 2 most common mistakes entrepreneurs make when it comes to getting media (and how to avoid them)
- A mindset shift that can help you become more persuasive and transform your audiences lives
- The Accordion Method: The secret to creating succinct, powerful, impactful communications
- Know your audience and look through their lens to frame your product/service/book,etc.
- Getting media attention do’s and don’ts.
- The different types of producers and what they do.
- The value of media training and how to prepare for an interview.
- Structuring your pitch: The hook, the “why now” and the twist.
- Use lists and managing time to be more productive and focus on outcomes.
- The importance of connection, networking and believability.
Desperate for more? The 2nd part of our interview can be found here.
If this speaks to you and you’d like to apply for a media strategy session to help you figure out your next best step please fill out this questionnaire.