book | Paula Rizzo - Media Strategist, Consultant and Expert

Finding Non-Fiction Hooks in Fiction for Content

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BONUS FREEBIE: I have a resource for you that will help you prepare to talk with media and audiences. It’s the 10 Questions Every Author Needs to Answer. You can grab the fiction and nonfiction lists here.

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A few months ago, I led the Media Pitch Lab, a course to help authors craft effective pitches. And I realized that a lot of fiction authors were struggling to come up with effective hooks. The solution? Thinking about the audience. When it comes to creating your own content as well as pitching the media, you need to be thinking about your audience and how you can offer something of value to them.

Five Ways to Write a Must-Read Book

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BONUS FREEBIE: Want to do more videos and get attention? So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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When you set out to write a book, you probably dream of the moment it becomes a reality — when you’re holding the finished product in your hands. And you might also fantasize about that book becoming a bestseller.

But to make your book publication-ready and successful, you need to enter the process with intention.

Industry expert AJ Harper knows this well.

The Accordion Method For Interviews: Speak in Soundbites

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BONUS FREEBIE: I have a resource for you that will help you prepare to talk with media and audiences. It’s the 10 Questions Every Author Needs to Answer. You can grab the fiction and nonfiction lists here.

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When I was a senior health producer at Fox News Channel, I booked guest experts all the time.

Sometimes experts rambled when the host wanted a short answer, and sometimes people didn’t give enough information.

To be a go-to media expert, you need to be able to deliver your content in a way that fits the situation.

That means you have to be able to talk about your expertise within different time constraints.

This is the core of my media prep plan that I teach my media-training clients.

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