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BONUS FREEBIE: Want to do more videos and get attention? So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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When you set out to write a book, you probably dream of the moment it becomes a reality — when you’re holding the finished product in your hands. And you might also fantasize about that book becoming a bestseller.

But to make your book publication-ready and successful, you need to enter the process with intention.

Industry expert AJ Harper knows this well. 

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When I was a senior health producer at Fox News Channel, I booked guest experts all the time. 

Sometimes experts rambled when the host wanted a short answer, and sometimes people didn’t give enough information.

To be a go-to media expert, you need to be able to deliver your content in a way that fits the situation. 

That means you have to be able to talk about your expertise within different time constraints. 

This is the core of my media prep plan that I teach my media-training clients.

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