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Pitching the media is not an exact science.

You could have the best pitch in the world and it might not be the right time or place for it.

There were plenty of times when I worked as a TV news producer when I would have a good pitch from a go-to expert but it might be something that worked better when tied to an event or maybe it was just missing a little something.

So then what do you do?

I recently caught up with Theresa Lyons, PhD who is an autism advocate trying to get her cause out there in the media. Theresa got a bit of traction on a recent pitch, but it just wasn’t quite clicking for the producers. Read more