Whenever I walk up to the counter to pay for a cup of tea or a t-shirt I always make a point to smile at the person at the register before saying anything. I make eye contact and have a moment. That’s not something people often do. We just rush between transaction after transaction. But […]
Have you ever been talking to someone at a party or event and you get onto a topic that they are clearly really passionate about? Even though it might not be your cup of tea, their enthusiasm for it becomes kind of infectious! A person’s passion or interest can really help to connect with them. […]
Pitching the media is not easy if you don’t know what producers and editors are looking for. It’s all about understanding what draws producers into your story and why their audience will care. But, if you thought pitching yourself to the media was hard, even harder is pitching an event. There are a million and […]
When I first started working at Fox News Channel in NYC back in 2008 the idea of producing video just for the internet was pretty shiny and new. I had been working in local TV for years producing live newscasts. Then I landed a great job at Fox News as a health producer. My job […]
You probably have set your sights on some big goals for this year. Like, life goals: Get in shape. Eat cleaner. Read more. Earn more. Finally (finally) get that website up and running. What does it take? One step at a time: one workout at a time, one page at a time, one hour at […]
In the age of social media, one word has the power to make our clients do their very best horror film victim impression—brand. (That is, until they talk to us). We know that branding yourself can feel abstract at best and a little hokey at worst. To find your brand, first you have to get […]
You want to be known for what you do. You’re hustling to become a go-to media expert to build your brand, get your business in the spotlight, and change as many lives as you can. Entrepreneurs want to build their brand, monetize their expertise, and extend their reach to a whole new stream of clients. […]
On August 18th-20th, we had our very first event called Lights Camera Expert LIVE! We are beyond grateful to have finally laid eyes (sans screen) on some of our amazing students from our course. Participants flew into Manhattan from all over the country for a weekend jam-packed with media training, brand excavation, pitch development, and […]
If you’re not already hosting a weekly Facebook Live show, it’s time to start putting yourself out there. That handy-dandy LIVE function at the top of your newsfeed is not only a powerful marketing tool for boosting your business and brand, it’s a free, simple, and convenient way to demonstrate your on-air potential to producers. […]
You did it! You took the plunge, crafted a pitch you’re proud of, and you’re chomping at the bit to finally hit send on that Bad Mama Jama. And let’s be clear—we’re super proud of you! You’re facing your fears, owning your expertise, and finally stepping into the spotlight where you belong. But before you […]