BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
I often get asked, when is a good time to start doing media to promote my book?
The answer is yesterday – and if not yesterday then now!
Too often people tell me they plan on doing media for their book when it launches.
That is 100% way too late.
You want the media to already know about you way before you have a book or a product to promote. Read more
BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
Pitching the media is not an exact science.
You could have the best pitch in the world and it might not be the right time or place for it.
There were plenty of times when I worked as a TV news producer when I would have a good pitch from a go-to expert but it might be something that worked better when tied to an event or maybe it was just missing a little something.
So then what do you do?
I recently caught up with Theresa Lyons, PhD who is an autism advocate trying to get her cause out there in the media. Theresa got a bit of traction on a recent pitch, but it just wasn’t quite clicking for the producers. Read more
BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
The media isn’t some secret secluded club as most people seem to imagine. In fact getting on TV as an expert isn’t all that difficult once you know how.
A perfect example is Juliet Murphy, executive career coach & resume writer. I recently had the chance to interview her on how CBS came to her to feature her for a story. You can check out the video here. Read more