Have you ever been talking to someone at a party or event and you get onto a topic that they are clearly really passionate about? Even though it might not be your cup of tea, their enthusiasm for it becomes kind of infectious! A person’s passion or interest can really help to connect with them.
On the other hand, passion can also be your downfall. As my friend and business partner Terri Trespicio points out in her TEDx Talk, which has nearly 4 million views by the way.
You might also have been at a networking mixer listening to someone talk about a project or side gig and, while their heart might be in the right place, but they just keep talking and talking and you keep losing interest! Read more
Pitching the media is not easy if you don’t know what producers and editors are looking for. It’s all about understanding what draws producers into your story and why their audience will care.
But, if you thought pitching yourself to the media was hard, even harder is pitching an event. There are a million and one events out there at any given time – so what makes yours so special?
The unfortunate truth is no one in the media cares about your event.
As a national television producer with nearly 20 years experience I can say definitively that I can count on one hand the amount of events I’ve actually covered. That’s because most events are self serving – ribbon cuttings and grand openings. What does that do for the viewer or reader? But that doesn’t mean you can’t get your event into the media, it’s all about how you pitch it!