When I read about Zoom shirts in the New York Times, my heart sank.
“Zoom shirts,” if you haven’t heard of them, are shirts that people keep on hand to quickly put on for video meetings.
The point of a Zoom shirt is to cover up the fact that you’ve been working in your PJs.
As a TV producer for nearly two decades, I’ve interviewed lots of experts.
I began to get a pretty good idea of when someone had prepared for an interview and when they thought they could just ‘wing it’.
Here’s something to remember – this isn’t always dictated by the amount of experience the expert has at their craft. Just because you know your stuff doesn’t mean you’ll be able to translate it succinctly and effectively in the media.
As you can imagine, I’ve always been a firm believer in the importance of being prepared.
Now that I’m a media trainer and strategist I practice what I preach and I try to be a good example of what’s possible for my clients. Read more
In a few short weeks my newest book, Listful Living: A List-Making Journey to a Less Stressed You, publishes! I’m super excited.
Many of my clients are authors as well and I always give them the same advice when I’m media training or working on media strategy with them.
So I’m practicing what I preach!
Here’s what I’ve been doing to get my book out there before it hits bookshelves:
Get Traditional Media Mentions: When it comes to publishing a book, I always tell my clients to get media attention well before the book comes out. If you’re lucky you could be like my friend Ilise Benun who got one media mention that brought her ten years worth of business! Check out my video interview with her here. Read more