Posts

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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So many of us are getting back to in-person or hybrid work, which is something to celebrate. In fact, I have a whole course on LinkedIn Learning dedicated to the topic. It’s called Enhance Productivity in a Hybrid Work Environment. 

But this new phase also introduces some uncertainty when it comes to interacting with coworkers who you likely haven’t seen in person in months. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Annie Scranton, founder of Pace PR, knows a thing or two about the media. She and I met as producers at Fox News Channel, but she’s also worked at MSNBC, CNBC, CNN, HLN, and even Good Morning America!

With all that insider knowledge, Annie can predict what the future holds when it comes to getting on TV as an expert. She knows what it takes for people to get their message out there, because she helps people do that very thing every day.

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BONUS: Want to elevate your virtual presentation skills via video? With video meetings becoming the norm, it’s more important than ever to present well on camera. CLICK HERE to get access to my online training “Virtual Meeting Pro.”

I’ve noticed a trend among my clients. A lot of them sound like robots when they’re recording video. 

Haha I know that sounds like a joke but it’s not. 

They’re using what I call “phone voice.”

This is the voice you use when you’re recording voicemails or dictating text messages. 

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BONUS: Looking to elevate your presentation skills for virtual meetings? Want to get tangible tips about the tools you need to look professional? CLICK HERE for access to my Virtual Meeting Pro training to learn how to make sure your insights and personality come across well over video! 

Now that many states have ordered residents to stay inside to stop the spread of coronavirus, lots of meetings and interviews are happening remotely.

Even Jimmy Fallon is recording The Tonight Show from his house!

This means that you’re connecting with people from your home rather than face-to-face. 

While Jimmy Fallon can get away with recording from his kitchen table with his kids, you’ll probably want to make sure your videos are a little more pulled-together and professional. 

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Photo by Gavin Whitner.

 

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

 

Figure out your niche. 

Before you become an expert, you have to decide what you’re going to be an expert in. How can you figure that out? 

Ask yourself these two questions:  

  1. What are you always telling clients? 
  2. What are you always answering questions about? 

These are two good ways to tell where your expertise lies. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

I work with lots of experts and authors on media training and strategy, and a lot of them struggle with self promotion but want people to know about their books. 

Like many of us, they don’t want to seem “salesy” or as if they have a huge ego. 

For example, I worked with Brandi Doming, author of “Vegan 8,” to train her for media while she was promoting her book. She initially didn’t want to do video and struggled a bit with self promotion. 

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