confidence | Paula Rizzo - Media Strategist, Consultant and Expert

Checklist For Being Seen As an Expert

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

Figure out your niche.

Before you become an expert, you have to decide what you’re going to be an expert in. How can you figure that out?

Ask yourself these two questions:

What are you always telling clients?
What are you always answering questions about?

These are two good ways to tell where your expertise lies.

When the Media Calls, Answer Even in Your Bathing Suit

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

When I was on vacation in Mexico a few weeks ago, I unexpectedly got an interview request from Aditi Shrikant, a writer at CNBC.com. She was working on an article about making more effective to-do lists.

Of course I said yes to the opportunity.

I put down my margarita and did the interview in my bathing suit poolside.

Why?

How to Feel More Confident About Self Promotion

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

I work with lots of experts and authors on media training and strategy, and a lot of them struggle with self promotion but want people to know about their books.

Like many of us, they don’t want to seem “salesy” or as if they have a huge ego.

For example, I worked with Brandi Doming, author of “Vegan 8,” to train her for media while she was promoting her book. She initially didn’t want to do video and struggled a bit with self promotion.

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I work with lots of experts and authors on media training and strategy, and a lot of them struggle with self promotion but want people to know about their books.