Posts

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BONUS FREEBIE: Want to do more videos and get attention? So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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We’ve all done way more Zoom calls in 2020 than ever before. I’m all about the power of video, but there is one downside that we need to address. 

Lots of people are feeling especially critical of their appearances from seeing themselves on camera all day, every day. Professionals have dubbed this trend “Zoom dysmorphia,” and it’s sweeping the nation.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Have you ever felt like what you have to say isn’t valued? Well, it’s probably happened to everyone. Linda Ugelow, confidence coach and author of the upcoming book “Delight in the Limelight,” knows that this is the root of why people feel uncomfortable with public speaking and appearing on camera.

Getting to the heart of the issue and tackling it is Linda’s M.O. as an author, coach, and speaker. She appeared on my live-streaming show Inside Scoop to share her journey to finding her voice and explain how others can change their relationship with publicly sharing their ideas. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Annie Scranton, founder of Pace PR, knows a thing or two about the media. She and I met as producers at Fox News Channel, but she’s also worked at MSNBC, CNBC, CNN, HLN, and even Good Morning America!

With all that insider knowledge, Annie can predict what the future holds when it comes to getting on TV as an expert. She knows what it takes for people to get their message out there, because she helps people do that very thing every day.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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We’ve all gotten used to living our lives on video over the past year. And video is here to stay, so if you want to grow your business or connect with your audience, this is a medium you need to master.

I spoke with videographer and producer Kristian Golick on my live-streaming show “Inside Scoop” about common questions about doing video — and how you can become a pro.

Why video?

As a former TV producer, I’ve been spreading the word about video for years. Kristian and I talked about one element of creating video that  is key: It creates a connection between you and the viewer. Just like we all feel like we know our favorite TV reporters or movie stars, your audience can get to know you through your videos.

Kristian knows from personal experience how powerful this connection can be. Kristian has been a videographer for years, creating videos from business as well as wedding films. But he never got in front of the camera himself until 2018, when he created a short video to address a common question among his clients about raw footage and what to do with it.

When he sent it to his clients, they expressed how much it helped them get to know him as a person. In fact, the feedback from that video was so positive he closed $10,000 in business and he’s continued to create video content ever since!

What content should I be creating?

Kristian says that his first video taught him an important lesson about content. Think about the questions that you get most often, then create videos addressing those. 

Should I do live or pre-recorded videos?

While there are pros and cons to both live and pre-recorded videos, Kristian and I both say that live videos can save you time (and energy) once you get the hang of them. Live videos help you get over perfectionism, too. Plus, they keep you accountable, since if you said you’re going live at a certain time, you’ve got to stick to it! Of course, you can always re-use your recorded live content. 

That’s what I do with my live-streaming show Inside Scoop. Kristian and I did this interview and now as you can see I’m using the content now in a different way – as a blog post. 

What set-up should I use?

Kristian says you don’t have to spend a lot of money to create a set-up that will make your videos look professional. He uses a light from Amazon that cost about $100, and placed it above him and angled down. He also taped a piece of wax paper to soften the light. The placement of the light is key to avoiding glare on his glasses, Kristian explained. (Make sure you check out the video we did together here so you can see his explanation.) 

Don’t worry about creating a set-up that looks too polished — you don’t want people to think your videos are ads, after all!

What should my background be?

Like me, Kristian is not a fan of Zoom backgrounds. He either makes sure to have a clean, neat real background, or he uses a green screen if he needs to replace his backdrop. The green screen is key, Kristian said, because it ensures the background is consistent and doesn’t cut off your ear or hands, which often happens with Zoom backgrounds. 

Where should I post my videos?

Kristian has two suggestions. The first is that you should post where you already have the most audience engagement. If that’s Instagram, go for Instagram. If that’s Facebook, post there.

Kristian’s second suggestion is that you should match your content to the platform. Tutorial-type videos, for example, work best on YouTube. But if you want to do shorter videos, try Instagram Stories. 

How often should I post?

Consistency is key. If you do Instagram stories, try a short video every day. For YouTube, post once a week. When people know to expect content from you, they’ll be more likely to tune in and get to know you. (That’s why I host Inside Scoop every week!).

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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You have great ideas. Yes, you! But are you giving them the best chance of reaching your audience?

I’m talking about virtual presentations. You might be thinking: “I’m great at presentations!” Okay, but are you great at virtual presentations? It’s a whole new skillset! 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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I’ve been watching so much television recently. It’s part of my job! 

One thing that has been driving me crazy is how often I hear experts say “thank you.” 

It usually goes like this: the interviewer asks the expert a question, and the expert responds by saying something like, “Thank you for having me” or “Thank you for asking me that question.” 

Agh! I always wish I could tell them to cut it out. 

It’s not a matter of being rude. I know we’re socialized to say “thank you” all the time, but it’s a bad habit when you’re appearing as an expert!

Here’s why you need to stop saying “thank you” on TV — and what to start saying instead.

1) We already know you’re thankful to be there.

If you’re appearing on TV, you’ve said yes to being on TV — so the interviewer and audience know you’re happy and excited! You really do not feel like there is a need to thank the interviewer every time they ask you a question.

I was a TV producer for almost 20 years, and I can assure you that no producer or interviewer will think you’re being rude if you skip the “thank you.” 

2) You’re wasting time.

All the time you’re allotted on TV should be used for your message. Every single second! 

That’s not selfish or rude — it’s the opposite.

You have an opportunity to connect with your audience and share your expertise. That’s a public service!

When you say “thank you” three or four times in a 30 second soundbite, you’re using up precious time that could be used to help your audience. 

3) Instead, practice your first sentence on TV. 

I have a sneaking suspicion that one of the reasons people say “thank you” so much on TV is because they want to ease into what they’re going to say.

In regular conversation, that makes sense. 

But TV isn’t a regular conversation! The same rules do not apply. 

The best way to grab your audience’s attention is to begin with a clear, concise answer right out of the gate.

That’s where my Accordion Method comes in — you can find out more about that here. 

You need to have a short, medium, and long answer to every question you think you’ll be asked on TV. Those answers should all start out with your main idea like a newspaper headline. 

This is something I talk about all the time with my media clients.

People have short attention spans. You have to hook them right away!

When you begin by saying “thank you,” you’re not only watering down the strength of your response — you’re potentially losing your audience. 

It really helps to practice your first sentence so you’re not filling your time as you settle in. I always do this, whether I’m going on TV, creating a video or going live on my live-streaming show Inside Scoop – which you can sign up for reminders of right here

Next time you’re watching TV – take a note of how reporters and seasoned contributors start speaking on camera – I’ll bet they don’t start with thank you. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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When I was a senior health producer at Fox News Channel, I booked guest experts all the time. 

Sometimes experts rambled when the host wanted a short answer, and sometimes people didn’t give enough information.

To be a go-to media expert, you need to be able to deliver your content in a way that fits the situation. 

That means you have to be able to talk about your expertise within different time constraints. 

This is the core of my media prep plan that I teach my media-training clients.

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BONUS: Want to elevate your virtual presentation skills via video? With video meetings becoming the norm, it’s more important than ever to present well on camera. CLICK HERE to get access to my online training “Virtual Meeting Pro.”

I’ve noticed a trend among my clients. A lot of them sound like robots when they’re recording video. 

Haha I know that sounds like a joke but it’s not. 

They’re using what I call “phone voice.”

This is the voice you use when you’re recording voicemails or dictating text messages. 

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BONUS FREEBIE: Do you want to know what the media is looking for and how to give it to them? Check out my free three-part video course How to Be a Media Magnet for my expert tips on how to become a pro at pitching and getting booked. 

Think you’re ready to be a media star?

Take the ultimate media-readiness challenge. It’s the one thing that you absolutely, no exceptions, must be able to do in order to kill it on TV or in print.

Be able to explain what you do and why it matters — to a fifth grader.

Yup.

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BONUS: Looking to elevate your presentation skills for virtual meetings? Want to get tangible tips about the tools you need to look professional? CLICK HERE for access to my Virtual Meeting Pro training to learn how to make sure your insights and personality come across well over video! 

Now that many states have ordered residents to stay inside to stop the spread of coronavirus, lots of meetings and interviews are happening remotely.

Even Jimmy Fallon is recording The Tonight Show from his house!

This means that you’re connecting with people from your home rather than face-to-face. 

While Jimmy Fallon can get away with recording from his kitchen table with his kids, you’ll probably want to make sure your videos are a little more pulled-together and professional. 

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