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Pitching the media is not easy if you don’t know what producers and editors are looking for. It’s all about understanding what draws producers into your story and why their audience will care.

But, if you thought pitching yourself to the media was hard, even harder is pitching an event. There are a million and one events out there at any given time – so what makes yours so special?

The unfortunate truth is no one in the media cares about your event.

As a national television producer with nearly 20 years experience I can say definitively that I can count on one hand the amount of events I’ve actually covered. That’s because most events are self serving – ribbon cuttings and grand openings. What does that do for the viewer or reader? But that doesn’t mean you can’t get your event into the media, it’s all about how you pitch it!

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. Grab my free “Checklist to Become a Go-To Media Expert.”

 

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When I first started working at Fox News Channel in NYC back in 2008 the idea of producing video just for the internet was pretty shiny and new. I had been working in local TV for years  producing live newscasts. Then I landed a great job at Fox News as a health producer. My job […]