BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

One of the questions I’m asked the most when people find out I’ve spent nearly 20 years as a television producer is “How do I get on TV?” 

It’s not a simple answer. 

But one of the things I always ask is “what are you producing yourself?”  

You have to be your own producer and create content the media cares about. That’s step one! 

I recently saw my friend Kate Hanley on her local news station talking all about her podcast, “How to Be a Better Person” so I had to talk to her about how she got booked. 

We shot this video of our conversation where she talks all about how it happened. 

Kate has a background in media as a journalist who has written for national magazines including Real Simple, Parents, and Martha Stewart’s Whole Living.

Now as an author and podcast host she’s tasked with getting the word out about her expertise. Here’s how she did it: 

Making the Connection..

Kate lives in Providence, RI, and she heard of a new morning show that she thought might be looking for pitches. She posted in a local networking group to see if anyone had a contact, and a connection suggested reaching out to a producer over social media.

People who work in media often have their email address in their bio — and that’s because they want you to pitch them.

“That’s one thing that we have to just tell ourselves is that we’re actually helping people do their jobs by pitching them,” Kate says. 


Make your pitch timely.

One of the elements of a well-written pitch is the “hook.” Why is this relevant right now? 

Kate took this into consideration when she planned out her pitch. When Kate thinks of a pitch, she connects her ideas to current events or holidays.

“I think I just Googled ‘crazy national holidays’,” Kate says of one pitch. “There were all these wacky days like Flip Flop Day and Hotdog Day. I noticed that there was Make a Difference Day was coming up, which perfectly aligned with How to Be a Better Person.”

By connecting your pitch to an upcoming event, producers feel more urgency when considering your idea. “Not only might they like that idea, but they’re going to need to act on it because that day’s coming up,” Kate says. 


Reuse and recycle.

One of the biggest mistakes people make when they start to pitch media is that they think they have to create completely new or different material for a pitch. Nope! Use all your content to feed your blog, your book, your podcast, your pitches. They all go hand in hand. You will taylor the ideas for each outlet but your ideas are your ideas. 

Kate’s lightbulb moment happened when she realized she didn’t need to be creating totally separate blog posts and pitches. She made a Google Drive account for organizing her ideas and realized that she had lots of great material that could be adapted and updated. 

“I found old pitches that I had written and blog posts that I had written and just stuff that I thought might be useful in a lot of different ways,” Kate says. “And I can go in there and really slice and dice.”

That doesn’t mean you should use the same posts and pitches over and over. Like Kate says, it’s important to customize your content and pitches to the outlet you’re pitching. 

You can watch the whole video here to hear all of Kate’s tips — including why writing thank you notes is the small gesture that an leaves an impression. 

And be sure to check out Kate’s podcast “How to Be a Better Person.” 

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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