Listful Living | Paula Rizzo - Media Strategist, Consultant and Expert

How To Do Your Makeup For Video

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Now that meetings and interviews are happening remotely, you’re probably rethinking how you present your ideas on camera.

But have you thought about how you’re doing your makeup?

Makeup might seem like a secondary concern, but it’s actually so important. Distracting makeup and clothes will take away from the main event – YOU!

Checklist For Being Seen As an Expert

Photo by Gavin Whitner.

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

Figure out your niche.

Before you become an expert, you have to decide what you’re going to be an expert in. How can you figure that out?

Ask yourself these two questions:

What are you always telling clients?
What are you always answering questions about?

These are two good ways to tell where your expertise lies.

How To Create An Editorial Calendar

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

Whenever I work with clients to help them pitch media better, look better on camera or set up a system to produce more of their own content, I always ask, “What are you producing now?”

Common answers include:

“A blog post every few months”
“A video here or there”
“I did a FB Live once”

To be interesting to the media, to your potential clients and your current fans, you need to consistently create content.

So how do you do it?

With an editorial calendar, of course!

This is a trick I’ve learned from nearly 20 years as a television producer. Everyone in the newsroom knew what stories were coming up in the next minute, five minutes, five days, five weeks, etc. Read more

January 6, 2020/0 Comments/by Paula Rizzo

Media Training, Personal, Pitching

How to Prepare for a Television Interview

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

As a TV producer for nearly two decades, I’ve interviewed lots of experts.

I began to get a pretty good idea of when someone had prepared for an interview and when they thought they could just ‘wing it’.

Here’s something to remember – this isn’t always dictated by the amount of experience the expert has at their craft. Just because you know your stuff doesn’t mean you’ll be able to translate it succinctly and effectively in the media.

As you can imagine, I’ve always been a firm believer in the importance of being prepared.

Now that I’m a media trainer and strategist I practice what I preach and I try to be a good example of what’s possible for my clients. Read more

September 23, 2019/0 Comments/by Paula Rizzo

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”