When I was a senior health producer at Fox News Channel, I booked guest experts all the time.
Sometimes experts rambled when the host wanted a short answer, and sometimes people didn’t give enough information.
To be a go-to media expert, you need to be able to deliver your content in a way that fits the situation.
That means you have to be able to talk about your expertise within different time constraints.
This is the core of my media prep plan that I teach my media-training clients.