how to produce your own videos | Paula Rizzo - Media Strategist, Consultant and Expert

Content Creation, Media Insights, Media Training

Generating Buzzworthy Videos

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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What is it about the videos you watch while scrolling social media, that makes you stop and watch? A better question is: How can you create a video that makes others stop and watch?

Recently, chef, author, mom, and TV host, Nikki Dinki joined me on my live-streaming show Inside Scoop to share her secrets on making buzzworthy videos and chat about her newest cookbook, More Veggies Please!

More Veggies Please! is a cookbook targeted towards families, but is for everyone!

“It’s our classic American staples, your mac and cheeses, your chicken nuggets, your chicken tenders, your meatloaf, with a surprising veggie twist. It’s really a way to just get more variety of vegetables in your diet, while still having things like queso,” Nikki explained.

This is Nikki’s second cookbook. Her first was Meat on the Side. So you might say, vegetables are her brand. We first met when I was a senior health producer for Fox News and interviewed her about the first book. I’ve been following her journey ever since and it’s her videos that have kept me engaged. So I wanted to know her strategy.

November 23, 2021/0 Comments/by Paula Rizzo

Content Creation

How to Create a Live-Streaming Show

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JOIN ME FOR GO LIVE! MASTERCLASS: Everything you need to produce a polished, lucrative and fun live-stream show that makes you stand out. Sign up here!

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Back when I was a TV producer, experts needed to pitch their idea, meet with me, come into the studio, and find their audience that way. Now, all you need to connect with people is your phone or laptop!

Just kidding — there’s a little more to it than that.

Doing live video on social media is one of the best ways to grow your audience and establish yourself as an expert — but only if you do it right.

April 23, 2021/0 Comments/by Paula Rizzo

Media Training

How to Sound More Conversational on Video

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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I’ve noticed a trend among my clients. A lot of them sound like robots when they’re recording video.

Haha I know that sounds like a joke but it’s not.

They’re using what I call “phone voice.”

This is the voice you use when you’re recording voicemails or dictating text messages.

May 7, 2020/1 Comment/by Paula Rizzo

Media Training, Pitching

Checklist For Being Seen As an Expert

Photo by Gavin Whitner.

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

Figure out your niche.

Before you become an expert, you have to decide what you’re going to be an expert in. How can you figure that out?

Ask yourself these two questions:

What are you always telling clients?
What are you always answering questions about?

These are two good ways to tell where your expertise lies.

January 18, 2020/0 Comments/by Paula Rizzo

Content Creation, Media Training

What Mr. Rogers Can Teach You About Producing Videos

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

On the flight from NYC to San Francisco I watched Won’t You Be My Neighbor? You know, the documentary about Mister Rogers?

As a kid I loved that show.

But I also loved this documentary and one of the unexpected lessons was about video and television!

When Mister Rogers said “television is community,” I thought yes, that’s it! Read more

November 10, 2019/0 Comments/by Paula Rizzo

Tag Archive for: how to produce your own videos

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”