Posts

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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If you’re an author or expert, you probably dream of being a producer’s first call — that expert they know they can go to for high-quality content. 

But how can you get there? One of the best ways to plot out your career goals is to look at others who have done it before you. 

That’s why I want to introduce you to Chris Kilham, also known as the Medicine Hunter. His speciality is alternative medicine, and he’s traveled the world looking for healing plants. Chris has written fourteen books during his long (and colorful!) career!

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Have you ever felt like what you have to say isn’t valued? Well, it’s probably happened to everyone. Linda Ugelow, confidence coach and author of the upcoming book “Delight in the Limelight,” knows that this is the root of why people feel uncomfortable with public speaking and appearing on camera.

Getting to the heart of the issue and tackling it is Linda’s M.O. as an author, coach, and speaker. She appeared on my live-streaming show Inside Scoop to share her journey to finding her voice and explain how others can change their relationship with publicly sharing their ideas. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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I’ve been watching so much television recently. It’s part of my job! 

One thing that has been driving me crazy is how often I hear experts say “thank you.” 

It usually goes like this: the interviewer asks the expert a question, and the expert responds by saying something like, “Thank you for having me” or “Thank you for asking me that question.” 

Agh! I always wish I could tell them to cut it out. 

It’s not a matter of being rude. I know we’re socialized to say “thank you” all the time, but it’s a bad habit when you’re appearing as an expert!

Here’s why you need to stop saying “thank you” on TV — and what to start saying instead.

1) We already know you’re thankful to be there.

If you’re appearing on TV, you’ve said yes to being on TV — so the interviewer and audience know you’re happy and excited! You really do not feel like there is a need to thank the interviewer every time they ask you a question.

I was a TV producer for almost 20 years, and I can assure you that no producer or interviewer will think you’re being rude if you skip the “thank you.” 

2) You’re wasting time.

All the time you’re allotted on TV should be used for your message. Every single second! 

That’s not selfish or rude — it’s the opposite.

You have an opportunity to connect with your audience and share your expertise. That’s a public service!

When you say “thank you” three or four times in a 30 second soundbite, you’re using up precious time that could be used to help your audience. 

3) Instead, practice your first sentence on TV. 

I have a sneaking suspicion that one of the reasons people say “thank you” so much on TV is because they want to ease into what they’re going to say.

In regular conversation, that makes sense. 

But TV isn’t a regular conversation! The same rules do not apply. 

The best way to grab your audience’s attention is to begin with a clear, concise answer right out of the gate.

That’s where my Accordion Method comes in — you can find out more about that here. 

You need to have a short, medium, and long answer to every question you think you’ll be asked on TV. Those answers should all start out with your main idea like a newspaper headline. 

This is something I talk about all the time with my media clients.

People have short attention spans. You have to hook them right away!

When you begin by saying “thank you,” you’re not only watering down the strength of your response — you’re potentially losing your audience. 

It really helps to practice your first sentence so you’re not filling your time as you settle in. I always do this, whether I’m going on TV, creating a video or going live on my live-streaming show Inside Scoop – which you can sign up for reminders of right here

Next time you’re watching TV – take a note of how reporters and seasoned contributors start speaking on camera – I’ll bet they don’t start with thank you. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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You never know who is following you on social media.

For example, my friend Cassandra Sethi, a personal stylist, has an awesome Instagram for her business Next Level Wardrobe. She’s full of outfit ideas and tips for looking more polished. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Now that meetings and interviews are happening remotely, you’re probably rethinking how you present your ideas on camera. 

But have you thought about how you’re doing your makeup? 

Makeup might seem like a secondary concern, but it’s actually so important. Distracting makeup and clothes will take away from the main event – YOU!

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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SXSW is canceled! Expo Natural Products Expo West 2020 is postponed. Adobe Inc.’s Summit is moved to an online event. 

These are just a handful of examples of how the coronavirus (Covid-19) outbreak is affecting events, meetings and speaking engagements around the world.

Maybe your team is moving to virtual meetings for the first time and you’re looking for ways to do it more effectively.

It’s a different dynamic than being in person of course. 

As humans we thrive off energy and connection. It’s hard to feel these things if you’re not in the same room as someone. 

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Photo by Gavin Whitner.

 

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

 

Figure out your niche. 

Before you become an expert, you have to decide what you’re going to be an expert in. How can you figure that out? 

Ask yourself these two questions:  

  1. What are you always telling clients? 
  2. What are you always answering questions about? 

These are two good ways to tell where your expertise lies. 

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