How To Make People Care About What You Do

Have you ever been talking to someone at a party or event and you get onto a topic that they are clearly really passionate about? Even though it might not be your cup of tea, their enthusiasm for it becomes kind of infectious! A person’s passion or interest can really help to connect with them.

On the other hand, passion can also be your downfall. As my friend and business partner Terri Trespicio points out in her TEDx Talk, which has nearly 4 million views by the way.

You might also have been at a networking mixer listening to someone talk about a project or side gig and, while their heart might be in the right place, but they just keep talking and talking and you keep losing interest!

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. Grab my free “Checklist to Become a Go-To Media Expert.”

Last week I spoke with Joy Chudacoff about how to get the media interested in your pitch. Having a good idea or being well educated in your subject is a great starting point. But in and of itself that is not enough to make you stand out from the crowd.

We really talked in depth about the many issues that you might face when pitching yourself to the media since I’ve spent close to 20 years as a TV producer.

Plus – I give a bunch of tips about how to be more productive!

You can check it out here.

We talk about:

• The moment your business is ready for a media strategy
• How to secure a guest spot on your morning news channel
• The “hook, twist, and takeaway” – 3 things you really need to know when making your pitch
• The most important element when making a pitch to snag a TV appearance
• Why video is Key
• My Best ACTION STEP
• List-making techniques that help you be the most productive!
• Why you should make a DONE LIST

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. Grab my free “Checklist to Become a Go-To Media Expert.”