BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
Whenever I work with clients to help them pitch media better, look better on camera or set up a system to produce more of their own content, I always ask, “What are you producing now?”
Common answers include:
- “A blog post every few months”
- “A video here or there”
- “I did a FB Live once”
To be interesting to the media, to your potential clients and your current fans, you need to consistently create content.
So how do you do it?
With an editorial calendar, of course!
This is a trick I’ve learned from nearly 20 years as a television producer. Everyone in the newsroom knew what stories were coming up in the next minute, five minutes, five days, five weeks, etc. Read more
BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
When I was on vacation in Mexico a few weeks ago, I unexpectedly got an interview request from Aditi Shrikant, a writer at CNBC.com. She was working on an article about making more effective to-do lists.
Of course I said yes to the opportunity.
I put down my margarita and did the interview in my bathing suit poolside.
Why?
BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
I work with lots of experts and authors on media training and strategy, and a lot of them struggle with self promotion but want people to know about their books.
Like many of us, they don’t want to seem “salesy” or as if they have a huge ego.
For example, I worked with Brandi Doming, author of “Vegan 8,” to train her for media while she was promoting her book. She initially didn’t want to do video and struggled a bit with self promotion.