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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Confession: I never went to college for list-making. I don’t have a degree in productivity.

But I’ve written two books on the subject, appeared on TV and podcasts to discuss it, run a blog about it, and have a LinkedIn newsletter, LinkedIn Learning courses, and live-streaming show where I talk about it an awful lot.

Yep — I’m a productivity expert! And I became one by speaking and writing about everything I know on the subject.

If you feel like you’re not “expert enough” to start talking about your knowledge, you might have an expert obsession.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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I’ve been watching so much television recently. It’s part of my job! 

One thing that has been driving me crazy is how often I hear experts say “thank you.” 

It usually goes like this: the interviewer asks the expert a question, and the expert responds by saying something like, “Thank you for having me” or “Thank you for asking me that question.” 

Agh! I always wish I could tell them to cut it out. 

It’s not a matter of being rude. I know we’re socialized to say “thank you” all the time, but it’s a bad habit when you’re appearing as an expert!

Here’s why you need to stop saying “thank you” on TV — and what to start saying instead.

1) We already know you’re thankful to be there.

If you’re appearing on TV, you’ve said yes to being on TV — so the interviewer and audience know you’re happy and excited! You really do not feel like there is a need to thank the interviewer every time they ask you a question.

I was a TV producer for almost 20 years, and I can assure you that no producer or interviewer will think you’re being rude if you skip the “thank you.” 

2) You’re wasting time.

All the time you’re allotted on TV should be used for your message. Every single second! 

That’s not selfish or rude — it’s the opposite.

You have an opportunity to connect with your audience and share your expertise. That’s a public service!

When you say “thank you” three or four times in a 30 second soundbite, you’re using up precious time that could be used to help your audience. 

3) Instead, practice your first sentence on TV. 

I have a sneaking suspicion that one of the reasons people say “thank you” so much on TV is because they want to ease into what they’re going to say.

In regular conversation, that makes sense. 

But TV isn’t a regular conversation! The same rules do not apply. 

The best way to grab your audience’s attention is to begin with a clear, concise answer right out of the gate.

That’s where my Accordion Method comes in — you can find out more about that here. 

You need to have a short, medium, and long answer to every question you think you’ll be asked on TV. Those answers should all start out with your main idea like a newspaper headline. 

This is something I talk about all the time with my media clients.

People have short attention spans. You have to hook them right away!

When you begin by saying “thank you,” you’re not only watering down the strength of your response — you’re potentially losing your audience. 

It really helps to practice your first sentence so you’re not filling your time as you settle in. I always do this, whether I’m going on TV, creating a video or going live on my live-streaming show Inside Scoop – which you can sign up for reminders of right here

Next time you’re watching TV – take a note of how reporters and seasoned contributors start speaking on camera – I’ll bet they don’t start with thank you. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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As a former TV producer, video has been my whole world for almost 20 years. But in 2020, video became part of everyone’s lives as meetings and celebrations turned virtual because of the pandemic.

I’m so grateful for the power of video to connect us during this difficult time. Even with the first COVID-19 vaccine shipments on their way, video is not going anywhere.

Now that people are starting to realize how video can transform productivity and create human connection, I predict it will continue to be a big part of our lives in 2021.

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When I was a senior health producer at Fox News Channel, I booked guest experts all the time. 

Sometimes experts rambled when the host wanted a short answer, and sometimes people didn’t give enough information.

To be a go-to media expert, you need to be able to deliver your content in a way that fits the situation. 

That means you have to be able to talk about your expertise within different time constraints. 

This is the core of my media prep plan that I teach my media-training clients.

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NEW COURSE: Want to learn more about how to adjust to working remotely? You can check out my new LinkedIn Learning course, Organizing Your Remote Office for Maximum Productivity. Click here for access! Click here for access!

If you want to learn more about how to adjust your career and work environment while working remotely, you can check out my LinkedIn Learning course, Organizing Your Remote Office for Maximum Productivity. It’s live now!

So many conferences have gone virtual because of the coronavirus pandemic.

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JOIN ME FOR “VIRTUAL MEETING PRO: Elevate your virtual presentation skills via video. With video meetings becoming the norm, it’s more important than ever to present well on camera. CLICK HERE to join my online training “Virtual Meeting Pro.”

Going live on social media is one of the best ways to engage your audience and show the world that you’re an expert. It helps you establish your credibility and increase your visibility. 

But lots of people don’t go live because they think they’re not ready or they don’t know how — and they’re missing out a big opportunity to connect with people. 

That’s why I get asked this question a lot: How do you go live on social media?

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Now that meetings and interviews are happening remotely, you’re probably rethinking how you present your ideas on camera. 

But have you thought about how you’re doing your makeup? 

Makeup might seem like a secondary concern, but it’s actually so important. Distracting makeup and clothes will take away from the main event – YOU!

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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I’ve noticed a trend among my clients. A lot of them sound like robots when they’re recording video. 

Haha I know that sounds like a joke but it’s not. 

They’re using what I call “phone voice.”

This is the voice you use when you’re recording voicemails or dictating text messages. 

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JOIN ME FOR “VIRTUAL MEETING PRO: Elevate your virtual presentation skills via video. With video meetings becoming the norm, it’s more important than ever to present well on camera. CLICK HERE to join my online training “Virtual Meeting Pro.”

Are you getting sick of being on video calls? 

Now that so many more meetings are happening virtually, it can be hard not to feel overwhelmed. And that makes sense. 

Video calls require a lot more energy from you than talking in person because you have to be “on” all the time. You have to be engaged with the camera and concentrate more. 

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BONUS FREEBIE: Do you want to know what the media is looking for and how to give it to them? Check out my free three-part video course How to Be a Media Magnet for my expert tips on how to become a pro at pitching and getting booked. 

Think you’re ready to be a media star?

Take the ultimate media-readiness challenge. It’s the one thing that you absolutely, no exceptions, must be able to do in order to kill it on TV or in print.

Be able to explain what you do and why it matters — to a fifth grader.

Yup.

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