Posts

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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If you want to be an author (or already are one) I’m going to let you in on a secret: You are also a business owner.

Yep! Having a book means you have a business (like it or not)!

Writing for fun is great but being a professional author means you need some business know-how to be a success.

I learned a lot about this after my first two books Listful Living and Listful Thinking were published and since I media-train authors I get a first-hand look at what happens in the book world.

And as I start the publishing process on my first fiction book, I’m already learning that the business opportunities are different.

Book publishing and business expert, Jane Friedman, joined me for my live-streaming show Inside Scoop to teach us all about The Business of Being an Author.

Here are four insights she shared to help you make the transition from amateur to professional.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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As you know, I’m a former television producer so I love video. I’ve been talking about it for years and people are finally catching on and understanding what a powerful tool it can be. And one of the most powerful (and newer) video driven social media apps is Tik Tok.

I have to admit I’m mostly a TikTok stalker. I have not created one thing on it. (Yet! My guest has inspired me to get started.)

I brought expert TikTok-er, author and speaker, Selena Rezvani, on my live-streaming show Inside Scoop to teach us how to grow your audience with TikTok. She has nearly 200,000 followers.

Here are Selena’s top five tips for getting started on TikTok.

(Don’t worry, none of the tips are about dancing!)

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Many of you are looking for new jobs. But are you trying everything you can to attract your dream opportunities and employers? Are you doing more than just applying to job ads online?

I talk a lot about creating content and have spoken to several experts about how to do that consistently on my live-streaming show Inside Scoop. But my conversation with executive coach and career strategist, Susan Peppercorn, was a more in depth look at using content to strategically attract the professional opportunities you want.

Here are four ways to create content to impress potential employers.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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What is it about the videos you watch while scrolling social media, that makes you stop and watch? A better question is: How can you create a video that makes others stop and watch?

Recently, chef, author, mom, and TV host, Nikki Dinki joined me on my live-streaming show Inside Scoop to share her secrets on making buzzworthy videos and chat about her newest cookbook, More Veggies Please!

More Veggies Please! is a cookbook targeted towards families, but is for everyone!

“It’s our classic American staples, your mac and cheeses, your chicken nuggets, your chicken tenders, your meatloaf, with a surprising veggie twist. It’s really a way to just get more variety of vegetables in your diet, while still having things like queso,” Nikki explained.

This is Nikki’s second cookbook. Her first was Meat on the Side. So you might say, vegetables are her brand. We first met when I was a senior health producer for Fox News and interviewed her about the first book. I’ve been following her journey ever since and it’s her videos that have kept me engaged. So I wanted to know her strategy.

 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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What good is it to have an amazing business, book, or creation if no one knows about it? You have to get yourself out there!

I know it’s not always easy to toot your own horn. But it’s essential. There’s no point in doing all those wonderful things if nobody can find, enjoy, and learn from them.

That’s why I invited book publicist and President & Co-founder of the publicity and digital marketing firm Pacific & Court, Kourtney Jason, on my live-streaming show Inside Scoop to chat about Building an Online Following.

Here’s a quick list of our top tips for building your following.

1) “Be your own amplifier.”

That’s the first thing Kourtney said. And she’s right.

You need to be sharing content across all of your social media platforms consistently. Just because you shared something doesn’t mean anyone saw it.

“There’s so much new content coming out online everyday. It’s so easy for things to be overlooked,” Kourtney added.

 

And while we’re on the topic of sharing your content on all your platforms…

2) Get on multiple platforms.

I feel like I’m constantly opening apps, looking for something I saw earlier, and saying “oh, where did that go? Oh, I should have saved that.”

People will follow you in multiple places. Sharing your content in multiple places will help your followers find the content they’re looking for.

Another way to do that is to think beyond social. As we saw recently, you need to have an alternative way to communicate with your followers in case Facebook or Instagram go down. Create your own website. Have your own email list. No one else will ever own those and you’ll be in complete control.

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3) Understand your platforms and create your content accordingly.

Not all the content has to be exactly the same on all the platforms.

“The big misconception for a lot of people is that they think, okay, I’m going to do this one thing. I’m just going to blast it everywhere. In the exact same form in the exact same way. And that’s actually not great,” Kourtney said.

Look at the analytics on each of your platforms.

Kourtney says to ask yourself when is your audience online? Also you should know how many likes and comments you are getting. She also suggests doing your own social media audits.

Know when people online are engaging with you. Use the platform analytics to figure out the best time to post. Because it might not be what you think.

“It’s a good time for us [Pacific & Court] to post on the weekends. And you wouldn’t always think that for a company, but that’s when we are getting good engagement,” Kourtney said.

There are so many different services on each platform. Make sure you’re using them.

Instagram is great for photos. The Instagram algorithm recognizes faces so Kourtney suggests posting photos of yourself and videos there.

Share Articles or Press Hits on Twitter Kourtney says Twitter is great for links and sharing things that take you somewhere else.

Facebook is great for events and calendars. If you’re hosting an event, doing a speaking engagement, or a book signing that people can attend, Kourtney says to  create an event and your audience can add it to their calendar.

Hashtags work everywhere. Kourtney suggests that you, “really know what the popular and engaging hashtags are.” If you’re not sure what those are, check out Social Media Examiner.

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Join me for my NEW LinkedIn Learning Course “Be an Effective Hybrid or Virtual Employee” streaming now!

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Kourtney and I also discussed podcasts and best practices for authors looking to build a following online. Check out our entire conversation here.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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I’ve always loved the idea of “standing on the shoulders of giants” — learning from the experiences and knowledge of others so we can succeed.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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If you’re an author or expert, you probably dream of being a producer’s first call — that expert they know they can go to for high-quality content. 

But how can you get there? One of the best ways to plot out your career goals is to look at others who have done it before you. 

That’s why I want to introduce you to Chris Kilham, also known as the Medicine Hunter. His speciality is alternative medicine, and he’s traveled the world looking for healing plants. Chris has written fourteen books during his long (and colorful!) career!

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JOIN ME FOR GO LIVE! MASTERCLASS: Everything you need to produce a polished, lucrative and fun live-stream show that makes you stand out. Sign up here! 

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No one wants to come off as boastful, self-involved, or a pest. But we all want to be recognized for our accomplishments and network with leaders in our fields. 

So, how can you respond to this tension? Jennefer Witter has some ideas. Jennefer is a public speaker, author, and founder of The Boreland Group, a public relations agency that specializes in minority-led and women-owned companies.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Have you ever felt like what you have to say isn’t valued? Well, it’s probably happened to everyone. Linda Ugelow, confidence coach and author of the upcoming book “Delight in the Limelight,” knows that this is the root of why people feel uncomfortable with public speaking and appearing on camera.

Getting to the heart of the issue and tackling it is Linda’s M.O. as an author, coach, and speaker. She appeared on my live-streaming show Inside Scoop to share her journey to finding her voice and explain how others can change their relationship with publicly sharing their ideas. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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I’ve been watching so much television recently. It’s part of my job! 

One thing that has been driving me crazy is how often I hear experts say “thank you.” 

It usually goes like this: the interviewer asks the expert a question, and the expert responds by saying something like, “Thank you for having me” or “Thank you for asking me that question.” 

Agh! I always wish I could tell them to cut it out. 

It’s not a matter of being rude. I know we’re socialized to say “thank you” all the time, but it’s a bad habit when you’re appearing as an expert!

Here’s why you need to stop saying “thank you” on TV — and what to start saying instead.

1) We already know you’re thankful to be there.

If you’re appearing on TV, you’ve said yes to being on TV — so the interviewer and audience know you’re happy and excited! You really do not feel like there is a need to thank the interviewer every time they ask you a question.

I was a TV producer for almost 20 years, and I can assure you that no producer or interviewer will think you’re being rude if you skip the “thank you.” 

2) You’re wasting time.

All the time you’re allotted on TV should be used for your message. Every single second! 

That’s not selfish or rude — it’s the opposite.

You have an opportunity to connect with your audience and share your expertise. That’s a public service!

When you say “thank you” three or four times in a 30 second soundbite, you’re using up precious time that could be used to help your audience. 

3) Instead, practice your first sentence on TV. 

I have a sneaking suspicion that one of the reasons people say “thank you” so much on TV is because they want to ease into what they’re going to say.

In regular conversation, that makes sense. 

But TV isn’t a regular conversation! The same rules do not apply. 

The best way to grab your audience’s attention is to begin with a clear, concise answer right out of the gate.

That’s where my Accordion Method comes in — you can find out more about that here. 

You need to have a short, medium, and long answer to every question you think you’ll be asked on TV. Those answers should all start out with your main idea like a newspaper headline. 

This is something I talk about all the time with my media clients.

People have short attention spans. You have to hook them right away!

When you begin by saying “thank you,” you’re not only watering down the strength of your response — you’re potentially losing your audience. 

It really helps to practice your first sentence so you’re not filling your time as you settle in. I always do this, whether I’m going on TV, creating a video or going live on my live-streaming show Inside Scoop – which you can sign up for reminders of right here

Next time you’re watching TV – take a note of how reporters and seasoned contributors start speaking on camera – I’ll bet they don’t start with thank you. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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