Website Tips to Amplify Your Brand

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We all know that if you have a business, you need to have a digital presence. But, you need a digital experience to make an impact. And that’s a little more complicated.

Digital strategist, website developer, and founder of Alchemy+Aim and North Star, Brandi Bernoskie, joined me on my live-streaming show, Inside Scoop, to talk about building a digital experience and amplifying your platform.

Here’s four ways to bring your website to the next level.

1) Build relationships with your website.

Your website and social media platforms are your introduction to your clients. They need to make people want to hire and follow you. But it’s easy for business owners to make mistakes when building their online presence. And Brandi says a big one is “They’re not really putting anything into their website that actually starts to create an experience and relationship with people.”

So how do you build relationships with your website? Make your website match your in-person tone. “When someone talks with me on a call and they hit my website, they feel like they are meeting the same person again,”Brandi said.

Another great way to start building relationships online is consistency. “We rely upon consistency as a measure of trust these days. People need to trust you in order to buy from you,” Brandi said.

And that means consistency in the frequency you post or update, in the language you use across your platforms, and your visual style. Consistency is such an important topic, it’s come up in two other recent episodes of Inside Scoop with media experts Kourtney Jason and Nikki Dinki.

2) How to build a digital experience.

Go through your website like a prospective client. See how you can bring your consistent voice to every element. Try to imagine what your impression would be if you were reading your website for the first time.

“Language is everything!” Brandi said. She says to think about your contact form on the page. How is the introduction written? What language do you use?

“After they hit “submit” what kind of message do they get?” Brandi said. Every word and interaction on your website should feel as unique as you and your company.

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3) Know your message.

Your website should do more than just describe your business. What service are you offering to people? Framing your business (or book or expertise) as a service to others is something I talk about a lot. And the same principles apply to building your digital experience.

Brandi gave us this list of questions to help you get started.

What is your thing?
Why are you doing what you’re doing?
What is the whole purpose of what you’re doing?
What’s in it for your clients?
If someone landed on your page and they only read the first three sentences, what would they take away?

4) Your bio is more important than you think.

Your bio is your story. But it also needs to be so much more than that. Your bio needs to lead people further into your website.

“We write “About Me” pages and then we get to the end of our stories and it’s just… done,” Brandi said. She suggests thinking about how the story of who you are can lead a prospective client towards where you want them to go on your site, and the actions you want them to take.

“If you’ve got a book, do you want them to read it? Buy it? If you have a video for them to watch, is that the next step? Investigate your services and contact you? Don’t just end it and hope that someone’s inspired enough to figure out what action to take,” Brandi said.

She suggests asking “Why is your story maybe also the beginning of their story?” Framing your bio with the narrative of how your business helps others and why you started your business, will transform potential clients into new clients.

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