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Launching a book is thrilling. Lots of time, energy and thought goes into planning it. But that’s not the only day you should be thinking about..
You’re going to have that book for a long time. So although launch day is important, the real question is: How do you keep the book in the minds and in the mouths of people all over the world for a long time?
And my client, Krystale Littlejohn, knows all about this process as well. She’s the University of Washington’s Associate Professor of Sociology and author of the book Just Get on the Pill, which came out in August 2021 and is still getting lots of attention. We spoke on my live-streaming show Inside Scoop about her book launch process and how she was able to keep promoting her book over time.
Here are three great points from our conversation to help you promote your book.