Posts

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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We all know that if you have a business, you need to have a digital presence. But, you need a digital experience to make an impact. And that’s a little more complicated.

Digital strategist, website developer, and founder of Alchemy+Aim and North Star, Brandi Bernoskie, joined me on my live-streaming show, Inside Scoop, to talk about building a digital experience and amplifying your platform.

Here’s four ways to bring your website to the next level.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Annie Scranton, founder of Pace PR, knows a thing or two about the media. She and I met as producers at Fox News Channel, but she’s also worked at MSNBC, CNBC, CNN, HLN, and even Good Morning America!

With all that insider knowledge, Annie can predict what the future holds when it comes to getting on TV as an expert. She knows what it takes for people to get their message out there, because she helps people do that very thing every day.

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I’ve been singing the praises of video for a long time. And the rise of remote work with the COVID-19 pandemic has opened up so many new opportunities to use video. (Check out my LinkedIn Learning course here all about how to set up your remote office for optimal productivity.) 

The biggest change is probably the popularity of Zoom — who among us hasn’t spent countless hours on Zoom since March 2020?!

“Zoom fatigue” is a buzzword we’re seeing everywhere now — and it’s one of the most common issues when it comes to incorporating video into your daily interactions with colleagues and clients. 

Sometimes everyone needs to be live on Zoom — and there are things you can do to make those meetings more productive.

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You never know who is following you on social media.

For example, my friend Cassandra Sethi, a personal stylist, has an awesome Instagram for her business Next Level Wardrobe. She’s full of outfit ideas and tips for looking more polished. 

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Photo by Gavin Whitner.

 

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

 

Figure out your niche. 

Before you become an expert, you have to decide what you’re going to be an expert in. How can you figure that out? 

Ask yourself these two questions:  

  1. What are you always telling clients? 
  2. What are you always answering questions about? 

These are two good ways to tell where your expertise lies. 

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