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Media Training 101

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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When I was a senior health producer at Fox News, I booked guest experts all the time.

But I couldn’t book them all and often they suffered from not being able to articulate what they know in a succinct and compelling way. So it’s part of why I do what I do today as a media trainer and video coach – to help as many people as possible do this well.

To become a go-to media expert, you need to be able to speak in soundbites. To do this I created what I call “The Accordion Method” – I use it myself and teach it to all my media-training clients.

Here are three points of “The Accordion Method“.

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Being Prepared for Pushback

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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Be authentic and put yourself out there. Share your expertise. Just be your authentic self and people will respond to your message.

That’s good advice. But that doesn’t mean everyone will respond to your content.

It’s hard enough to ignore trolls on the internet, but sometimes you’ll face skeptical anchors on live tv as well. So it’s important to be prepared.

I’ve been on both sides of this. Both as an expert and as a journalist. Both sides are doing their job – seeing both sides of the story

I’ll admit I was even a bit thrown off when this happened to me during a recent interview on WPIX in New York. I was talking about how to have a four-day work week and the anchor just wasn’t buying it.

He said, “How much of this is fantasy land?”

Here are three ways to get through someone questioning your expertise.

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Being Relatable in a Virtual World

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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We’ve all heard phrases like “be yourself,” “be authentic,” “just be you” and your following, relationship, etc. will fall into place. That’s hard enough. But it’s even harder to do on video.

So how do you stay relatable in our new hybrid world and make lasting connections in your personal and professional life?

Relationship Expert, Speaker, Author, & Media Personality, Rachel Dealto joined me recently on an episode of my live-streaming show, Inside Scoop, to discuss her new book called “Relatable: How to Connect with Anyone, Anywhere (Even If It Scares You)” which covers how to achieve those goals.

Here’s a quick guide to staying authentic and building relationships in person and online.

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Generating Buzzworthy Videos

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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What is it about the videos you watch while scrolling social media, that makes you stop and watch? A better question is: How can you create a video that makes others stop and watch?

Recently, chef, author, mom, and TV host, Nikki Dinki joined me on my live-streaming show Inside Scoop to share her secrets on making buzzworthy videos and chat about her newest cookbook, More Veggies Please!

More Veggies Please! is a cookbook targeted towards families, but is for everyone!

“It’s our classic American staples, your mac and cheeses, your chicken nuggets, your chicken tenders, your meatloaf, with a surprising veggie twist. It’s really a way to just get more variety of vegetables in your diet, while still having things like queso,” Nikki explained.

This is Nikki’s second cookbook. Her first was Meat on the Side. So you might say, vegetables are her brand. We first met when I was a senior health producer for Fox News and interviewed her about the first book. I’ve been following her journey ever since and it’s her videos that have kept me engaged. So I wanted to know her strategy.

 

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How to Get the Media Attention You Deserve

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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I’ve always loved the idea of “standing on the shoulders of giants” — learning from the experiences and knowledge of others so we can succeed.

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Case Study: Becoming a Go-To Expert with Chris Kilham

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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If you’re an author or expert, you probably dream of being a producer’s first call — that expert they know they can go to for high-quality content. 

But how can you get there? One of the best ways to plot out your career goals is to look at others who have done it before you. 

That’s why I want to introduce you to Chris Kilham, also known as the Medicine Hunter. His speciality is alternative medicine, and he’s traveled the world looking for healing plants. Chris has written fourteen books during his long (and colorful!) career!

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Mastering the Art of Self-Promotion

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JOIN ME FOR GO LIVE! MASTERCLASS: Everything you need to produce a polished, lucrative and fun live-stream show that makes you stand out. Sign up here! 

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No one wants to come off as boastful, self-involved, or a pest. But we all want to be recognized for our accomplishments and network with leaders in our fields. 

So, how can you respond to this tension? Jennefer Witter has some ideas. Jennefer is a public speaker, author, and founder of The Boreland Group, a public relations agency that specializes in minority-led and women-owned companies.

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Five Steps for Healthy Virtual Communication

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JOIN ME FOR GO LIVE! MASTERCLASS: Everything you need to produce a polished, lucrative and fun live-stream show that makes you stand out. Sign up here! 

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Communication is crucial to every aspect of life. But healthy communication isn’t always easy.

That’s especially true during the pandemic, when so much communication has become virtual.

Communication expert, professional speaker, coach, and consultant Robyn Hatcher, a guest on my live-streaming show Inside Scoop, helps people connect with purpose. 

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Three Ways to Boost Speaking Confidence

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Have you ever felt like what you have to say isn’t valued? Well, it’s probably happened to everyone. Linda Ugelow, confidence coach and author of the upcoming book “Delight in the Limelight,” knows that this is the root of why people feel uncomfortable with public speaking and appearing on camera.

Getting to the heart of the issue and tackling it is Linda’s M.O. as an author, coach, and speaker. She appeared on my live-streaming show Inside Scoop to share her journey to finding her voice and explain how others can change their relationship with publicly sharing their ideas. 

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How to Get the Media Attention You Deserve

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Annie Scranton, founder of Pace PR, knows a thing or two about the media. She and I met as producers at Fox News Channel, but she’s also worked at MSNBC, CNBC, CNN, HLN, and even Good Morning America!

With all that insider knowledge, Annie can predict what the future holds when it comes to getting on TV as an expert. She knows what it takes for people to get their message out there, because she helps people do that very thing every day.

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