___ BONUS FREEBIE:Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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There’s a difference between being an author and a bestselling author.
But what does that really mean? How many books do you have to sell to qualify? Is getting on the New York Times Bestseller List a realistic goal? Is there a secret to getting on that list?
Book marketing expert, Rob Eagar, joined me on Inside Scoop to answer those questions.
Rob has helped both fiction and non-fiction authors hit the New York Times Bestseller List, along with USA Today and The Wall Street Journal. He just had a client about 120 days ago, who was on all of those. And helped a book that was 23 years old finally become a New York Times Bestseller, after already being in print for over two decades.
Here are four of Rob’s pointers to sell more books.
https://paularizzo.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-27-at-12.51.30-PM.png12842798Paula Rizzohttps://paularizzo.com/wp-content/uploads/2018/05/Paula_Rizzo_Media_Expert-300x77.pngPaula Rizzo2022-07-29 00:36:272022-07-29 14:16:20Become a NYT Bestseller
___ BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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And one of the most important people on that team is your book editor! The editor of Delia Owen’s bestselling book is Tara Singh Carlson, who joined me on Inside Scoop.
https://paularizzo.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-21-at-5.18.35-PM.png13542858Paula Rizzohttps://paularizzo.com/wp-content/uploads/2018/05/Paula_Rizzo_Media_Expert-300x77.pngPaula Rizzo2022-07-21 21:43:122022-07-27 15:27:33Behind-the-Scenes of a Bestselling Book
___ BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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If you want to be an author (or already are one) I’m going to let you in on a secret: You are also a business owner.
Yep! Having a book means you have a business (like it or not)!
Writing for fun is great but being a professional author means you need some business know-how to be a success.
I learned a lot about this after my first two books Listful Living and Listful Thinking were published and since I media-train authors I get a first-hand look at what happens in the book world.
And as I start the publishing process on my first fiction book, I’m already learning that the business opportunities are different.
https://paularizzo.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-01-at-10.37.45-AM.png13402864Paula Rizzohttps://paularizzo.com/wp-content/uploads/2018/05/Paula_Rizzo_Media_Expert-300x77.pngPaula Rizzo2022-06-01 14:40:342022-06-01 14:40:34The Business of Being an Author
When you set out to write a book, you probably dream of the moment it becomes a reality — when you’re holding the finished product in your hands. And you might also fantasize about that book becoming a bestseller.
But to make your book publication-ready and successful, you need to enter the process with intention.
https://paularizzo.com/wp-content/uploads/2021/06/Paula-and-AJ-1.png10302144Paula Rizzohttps://paularizzo.com/wp-content/uploads/2018/05/Paula_Rizzo_Media_Expert-300x77.pngPaula Rizzo2021-06-11 18:31:532021-06-11 18:31:53Five Ways to Write a Must-Read Book
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Back when I was a TV producer, experts needed to pitch their idea, meet with me, come into the studio, and find their audience that way. Now, all you need to connect with people is your phone or laptop!
Just kidding — there’s a little more to it than that.
Doing live video on social media is one of the best ways to grow your audience and establish yourself as an expert — but only if you do it right.
https://paularizzo.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-11.23.03-AM.png7561439Paula Rizzohttps://paularizzo.com/wp-content/uploads/2018/05/Paula_Rizzo_Media_Expert-300x77.pngPaula Rizzo2021-04-23 15:30:252021-05-18 19:27:09How to Create a Live-Streaming Show
Annie Scranton, founder of Pace PR, knows a thing or two about the media. She and I met as producers at Fox News Channel, but she’s also worked at MSNBC, CNBC, CNN, HLN, and even Good Morning America!
With all that insider knowledge, Annie can predict what the future holds when it comes to getting on TV as an expert. She knows what it takes for people to get their message out there, because she helps people do that very thing every day.
https://paularizzo.com/wp-content/uploads/2021/03/Paula-and-Annie-e1630083284568.png6221438Paula Rizzohttps://paularizzo.com/wp-content/uploads/2018/05/Paula_Rizzo_Media_Expert-300x77.pngPaula Rizzo2021-03-19 14:39:032021-03-19 15:41:31How to Get the Media Attention You Deserve
BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
https://paularizzo.com/wp-content/uploads/2020/05/makeup-brush-1761648_1920.jpg12801920Paula Rizzohttps://paularizzo.com/wp-content/uploads/2018/05/Paula_Rizzo_Media_Expert-300x77.pngPaula Rizzo2020-05-22 03:24:072022-04-19 22:24:11How To Do Your Makeup For Video
One of the questions I’m asked the most when people find out I’ve spent nearly 20 years as a television producer is “How do I get on TV?”
It’s not a simple answer.
But one of the things I always ask is “what are you producing yourself?”
You have to be your own producer and create content the media cares about. That’s step one!
I recently saw my friend Kate Hanley on her local news station talking all about her podcast, “How to Be a Better Person” so I had to talk to her about how she got booked.
Kate has a background in media as a journalist who has written for national magazines including Real Simple, Parents, and Martha Stewart’s Whole Living.
Now as an author and podcast host she’s tasked with getting the word out about her expertise. Here’s how she did it:
Making the Connection..
Kate lives in Providence, RI, and she heard of a new morning show that she thought might be looking for pitches. She posted in a local networking group to see if anyone had a contact, and a connection suggested reaching out to a producer over social media.
People who work in media often have their email address in their bio — and that’s because they want you to pitch them.
“That’s one thing that we have to just tell ourselves is that we’re actually helping people do their jobs by pitching them,” Kate says.
Make your pitch timely.
One of the elements of a well-written pitch is the “hook.” Why is this relevant right now?
Kate took this into consideration when she planned out her pitch. When Kate thinks of a pitch, she connects her ideas to current events or holidays.
“I think I just Googled ‘crazy national holidays’,” Kate says of one pitch. “There were all these wacky days like Flip Flop Day and Hotdog Day. I noticed that there was Make a Difference Day was coming up, which perfectly aligned with How to Be a Better Person.”
By connecting your pitch to an upcoming event, producers feel more urgency when considering your idea. “Not only might they like that idea, but they’re going to need to act on it because that day’s coming up,” Kate says.
Reuse and recycle.
One of the biggest mistakes people make when they start to pitch media is that they think they have to create completely new or different material for a pitch. Nope! Use all your content to feed your blog, your book, your podcast, your pitches. They all go hand in hand. You will taylor the ideas for each outlet but your ideas are your ideas.
Kate’s lightbulb moment happened when she realized she didn’t need to be creating totally separate blog posts and pitches. She made a Google Drive account for organizing her ideas and realized that she had lots of great material that could be adapted and updated.
“I found old pitches that I had written and blog posts that I had written and just stuff that I thought might be useful in a lot of different ways,” Kate says. “And I can go in there and really slice and dice.”
That doesn’t mean you should use the same posts and pitches over and over. Like Kate says, it’s important to customize your content and pitches to the outlet you’re pitching.
