Tag Archive for: interview

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It’s Time You Finally Created Your Podcast

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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It seems like everyone has a podcast these days. So…what’s your excuse?

I know, I know, it can be scary to start something new. But it’s also fun and exciting.

So if you’ve got an idea for a podcast that you’ve been waiting to share, take this blog post all about Creating Your Own Podcast as your sign to start. I spoke with author, speaker, and host of the podcast, The Good Life Coach (which ranked in the top 1.5% of the most popular shows globally), Michele Lamoureux on my live-streaming show Inside Scoop all about how to get started.

Here are three highlights from our conversation.
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It’s Time to Get Published…Here’s How!

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BONUS FREEBIE: I have a resource for you that will help you prepare to talk with media and audiences. It’s the 10 Questions Every Author Needs to Answer. You can grab the fiction and nonfiction lists here.
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What does every author want? To be published.

I know this myself as an author of two books about productivity, Listful Thinking, and Listful Living. But if you aren’t familiar with the industry, it can be a bit of a mystery to figure out how a book goes from a draft to sitting on the shelf at your local bookstore.

Since publishing a book is a bucket list item for so many, I invited my friend Lucinda Halpern, president and founder of Lucinda Literary, to share her knowledge. She represents authors writing in all areas, including health, business, lifestyle, narrative fiction, memoir, and more. She even wrote a book on the topic, Get Signed, with tons of insider info to help you find an agent and get your message out there.

Here are three points from our conversation that will help you think about getting published in a new way.

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Become a NYT Bestseller

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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There’s a difference between being an author and a bestselling author.

But what does that really mean? How many books do you have to sell to qualify? Is getting on the New York Times Bestseller List a realistic goal? Is there a secret to getting on that list?

Book marketing expert, Rob Eagar, joined me on Inside Scoop to answer those questions.

Rob has helped both fiction and non-fiction authors hit the New York Times Bestseller List, along with USA Today and The Wall Street Journal. He just had a client about 120 days ago, who was on all of those. And helped a book that was 23 years old finally become a New York Times Bestseller, after already being in print for over two decades.

Here are four of Rob’s pointers to sell more books.

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Behind-the-Scenes of a Bestselling Book

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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Where the Crawdads Sing is one of my favorite books and it’s becoming a movie! It takes a team of people to create a bestselling book.

And one of the most important people on that team is your book editor! The editor of Delia Owen’s bestselling book is Tara Singh Carlson, who joined me on Inside Scoop.

Tara is an Executive Editor at G.P. Putnam’s Sons and has worked on The Light We Lost by Jill Santopolo (which was also a Reese Witherspoon Book Club pick), on The Family by Naomi Krupitsky (which was a Read with Jenna pick in November), We Must Be Brave also by France Liardet and many celebrated and bestselling authors.

Here are a few points from Tara about what editors do and how they can help your book become a bestseller.

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The Accordion Method For Interviews: Speak in Soundbites

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BONUS FREEBIE: I have a resource for you that will help you prepare to talk with media and audiences. It’s the 10 Questions Every Author Needs to Answer. You can grab the fiction and nonfiction lists here.

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When I was a senior health producer at Fox News Channel, I booked guest experts all the time. 

Sometimes experts rambled when the host wanted a short answer, and sometimes people didn’t give enough information.

To be a go-to media expert, you need to be able to deliver your content in a way that fits the situation. 

That means you have to be able to talk about your expertise within different time constraints. 

This is the core of my media prep plan that I teach my media-training clients.

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Does Your Pitch Pass the Fifth Grade Test?

BONUS FREEBIE: Do you want to know what the media is looking for and how to give it to them? Check out my free three-part video course How to Be a Media Magnet for my expert tips on how to become a pro at pitching and getting booked. 

Think you’re ready to be a media star?

Take the ultimate media-readiness challenge. It’s the one thing that you absolutely, no exceptions, must be able to do in order to kill it on TV or in print.

Be able to explain what you do and why it matters — to a fifth grader.

Yup.

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When the Media Calls, Answer Even in Your Bathing Suit

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

When I was on vacation in Mexico a few weeks ago, I unexpectedly got an interview request from Aditi Shrikant, a writer at CNBC.com. She was working on an article about making more effective to-do lists. 

Of course I said yes to the opportunity. 

I put down my margarita and did the interview in my bathing suit poolside. 

Why? 

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