I’ve been singing the praises of video for a long time. And the rise of remote work with the COVID-19 pandemic has opened up so many new opportunities to use video. (Check out my LinkedIn Learning course here all about how to set up your remote office for optimal productivity.)
The biggest change is probably the popularity of Zoom — who among us hasn’t spent countless hours on Zoom since March 2020?!
“Zoom fatigue” is a buzzword we’re seeing everywhere now — and it’s one of the most common issues when it comes to incorporating video into your daily interactions with colleagues and clients.
Sometimes everyone needs to be live on Zoom — and there are things you can do to make those meetings more productive.
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BONUS FREEBIE: I have a resource for you that will help you prepare to talk with media and audiences. It’s the 10 Questions Every Author Needs to Answer. You can grab the fiction and nonfiction lists here.
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When I was a senior health producer at Fox News Channel, I booked guest experts all the time.
Sometimes experts rambled when the host wanted a short answer, and sometimes people didn’t give enough information.
To be a go-to media expert, you need to be able to deliver your content in a way that fits the situation.
That means you have to be able to talk about your expertise within different time constraints.
This is the core of my media prep plan that I teach my media-training clients.
You never know who is following you on social media.
For example, my friend Cassandra Sethi, a personal stylist, has an awesome Instagram for her business Next Level Wardrobe. She’s full of outfit ideas and tips for looking more polished.