Posts

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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So many of us are getting back to in-person or hybrid work, which is something to celebrate. In fact, I have a whole course on LinkedIn Learning dedicated to the topic. It’s called Enhance Productivity in a Hybrid Work Environment. 

But this new phase also introduces some uncertainty when it comes to interacting with coworkers who you likely haven’t seen in person in months. 

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BONUS FREEBIE: Want to do more videos and get attention? So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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We’ve all done way more Zoom calls in 2020 than ever before. I’m all about the power of video, but there is one downside that we need to address. 

Lots of people are feeling especially critical of their appearances from seeing themselves on camera all day, every day. Professionals have dubbed this trend “Zoom dysmorphia,” and it’s sweeping the nation.

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Communication is crucial to every aspect of life. But healthy communication isn’t always easy.

That’s especially true during the pandemic, when so much communication has become virtual.

Communication expert, professional speaker, coach, and consultant Robyn Hatcher, a guest on my live-streaming show Inside Scoop, helps people connect with purpose. 

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JOIN ME FOR GO LIVE! MASTERCLASS: Everything you need to produce a polished, lucrative and fun live-stream show that makes you stand out. Sign up here! 

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Back when I was a TV producer, experts needed to pitch their idea, meet with me, come into the studio, and find their audience that way. Now, all you need to connect with people is your phone or laptop! 

Just kidding — there’s a little more to it than that. 

Doing live video on social media is one of the best ways to grow your audience and establish yourself as an expert — but only if you do it right.

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Have you ever felt like what you have to say isn’t valued? Well, it’s probably happened to everyone. Linda Ugelow, confidence coach and author of the upcoming book “Delight in the Limelight,” knows that this is the root of why people feel uncomfortable with public speaking and appearing on camera.

Getting to the heart of the issue and tackling it is Linda’s M.O. as an author, coach, and speaker. She appeared on my live-streaming show Inside Scoop to share her journey to finding her voice and explain how others can change their relationship with publicly sharing their ideas. 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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We’ve all gotten used to living our lives on video over the past year. And video is here to stay, so if you want to grow your business or connect with your audience, this is a medium you need to master.

I spoke with videographer and producer Kristian Golick on my live-streaming show “Inside Scoop” about common questions about doing video — and how you can become a pro.

Why video?

As a former TV producer, I’ve been spreading the word about video for years. Kristian and I talked about one element of creating video that  is key: It creates a connection between you and the viewer. Just like we all feel like we know our favorite TV reporters or movie stars, your audience can get to know you through your videos.

Kristian knows from personal experience how powerful this connection can be. Kristian has been a videographer for years, creating videos from business as well as wedding films. But he never got in front of the camera himself until 2018, when he created a short video to address a common question among his clients about raw footage and what to do with it.

When he sent it to his clients, they expressed how much it helped them get to know him as a person. In fact, the feedback from that video was so positive he closed $10,000 in business and he’s continued to create video content ever since!

What content should I be creating?

Kristian says that his first video taught him an important lesson about content. Think about the questions that you get most often, then create videos addressing those. 

Should I do live or pre-recorded videos?

While there are pros and cons to both live and pre-recorded videos, Kristian and I both say that live videos can save you time (and energy) once you get the hang of them. Live videos help you get over perfectionism, too. Plus, they keep you accountable, since if you said you’re going live at a certain time, you’ve got to stick to it! Of course, you can always re-use your recorded live content. 

That’s what I do with my live-streaming show Inside Scoop. Kristian and I did this interview and now as you can see I’m using the content now in a different way – as a blog post. 

What set-up should I use?

Kristian says you don’t have to spend a lot of money to create a set-up that will make your videos look professional. He uses a light from Amazon that cost about $100, and placed it above him and angled down. He also taped a piece of wax paper to soften the light. The placement of the light is key to avoiding glare on his glasses, Kristian explained. (Make sure you check out the video we did together here so you can see his explanation.) 

Don’t worry about creating a set-up that looks too polished — you don’t want people to think your videos are ads, after all!

What should my background be?

Like me, Kristian is not a fan of Zoom backgrounds. He either makes sure to have a clean, neat real background, or he uses a green screen if he needs to replace his backdrop. The green screen is key, Kristian said, because it ensures the background is consistent and doesn’t cut off your ear or hands, which often happens with Zoom backgrounds. 

Where should I post my videos?

Kristian has two suggestions. The first is that you should post where you already have the most audience engagement. If that’s Instagram, go for Instagram. If that’s Facebook, post there.

Kristian’s second suggestion is that you should match your content to the platform. Tutorial-type videos, for example, work best on YouTube. But if you want to do shorter videos, try Instagram Stories. 

How often should I post?

Consistency is key. If you do Instagram stories, try a short video every day. For YouTube, post once a week. When people know to expect content from you, they’ll be more likely to tune in and get to know you. (That’s why I host Inside Scoop every week!).

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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You have great ideas. Yes, you! But are you giving them the best chance of reaching your audience?

I’m talking about virtual presentations. You might be thinking: “I’m great at presentations!” Okay, but are you great at virtual presentations? It’s a whole new skillset! 

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Confession: I never went to college for list-making. I don’t have a degree in productivity.

But I’ve written two books on the subject, appeared on TV and podcasts to discuss it, run a blog about it, and have a LinkedIn newsletter, LinkedIn Learning courses, and live-streaming show where I talk about it an awful lot.

Yep — I’m a productivity expert! And I became one by speaking and writing about everything I know on the subject.

If you feel like you’re not “expert enough” to start talking about your knowledge, you might have an expert obsession.

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As a former TV producer, video has been my whole world for almost 20 years. But in 2020, video became part of everyone’s lives as meetings and celebrations turned virtual because of the pandemic.

I’m so grateful for the power of video to connect us during this difficult time. Even with the first COVID-19 vaccine shipments on their way, video is not going anywhere.

Now that people are starting to realize how video can transform productivity and create human connection, I predict it will continue to be a big part of our lives in 2021.

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JOIN ME FOR “VIRTUAL MEETING PRO: Elevate your virtual presentation skills via video. With video meetings becoming the norm, it’s more important than ever to present well on camera. CLICK HERE to join my online training “Virtual Meeting Pro.”

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The transition to Zoom video calls is here to stay. Are you ready?

Whether you’re an enthusiastic adopter or a wary straggler, there are so many features to Zoom that just take some time to figure out. 

I’ve been using Zoom for all my meetings ever since I started working from home a few years ago. I’ve seen all the ways that Zoom can trip people up and cause issues — and how it can make meetings more efficient. (Plus it can make your virtual holidays and birthdays even better!

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