How To Do Your Makeup For Video

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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Now that meetings and interviews are happening remotely, you’re probably rethinking how you present your ideas on camera. 

But have you thought about how you’re doing your makeup? 

Makeup might seem like a secondary concern, but it’s actually so important. Distracting makeup and clothes will take away from the main event – YOU!

The right makeup will accentuate your best features, help you look polished, and make you feel your best. 

I just recorded two courses for LinkedIn Learning based on my books Listful Thinking & Listful Living. 

I was supposed to be in LA at their studios to record. But because of the Covid-19 pandemic that was nixed. 

Instead they sent me a full studio setup at home! 

Yep – camera, teleprompter, lights – the whole thing! (I’m so grateful my hubby was here to help me set it all up and run the teleprompter!) 

But before I hit record I knew I needed to get my makeup and hair under control! I was planning on having professional hair and makeup for this shoot. 

There’s a difference between “real-life makeup” and “on-camera makeup.” 

I talked to my friend and colleague from Fox News Channel Iren Halperin about how to do makeup for video. 

She’s a makeup artist and we worked together for years to get guests ready for television! Plus, she’s done my makeup for personal events and professional shoots including the one on my homepage!

Iren is a pro — she’s been doing makeup for TV for over thirty years. She knows all the tricks for looking professional and polished on camera.

You can click here to get access to a replay of the virtual makeup lesson party that Iren and I held! She shared lots of tips and tricks and you can follow along to create a camera-ready look.

Here’s what you need to do to have perfect makeup for video: 

Frame your eyes.

When you’re on camera, you want your eyes to pop. Iren says mascara and eyeliner are a must. She also suggests using neutral eyeshadow colors to enhance your eyes without creating a distraction. Her pro-tip for making eyeshadow go on smoothly: Add a layer of concealer on your eyelids to prep for the eyeshadow. Since your eyelid has natural tones and colors, creating a blank canvas to work with helps the color pop and your eyes look brighter. Iren suggests using three neutral shades — light, medium, and dark — for a simple, professional look. 

Add a lip color.

Iren suggests a matte lipstick or colored lip gloss, which will help you look polished. Since the camera can make you look washed-out, Iren suggests a bright color. As for matching lip color to your outfit, Iren says it can be a fun way to pull your look together. 

Touch up with concealer. 

Iren says that adding concealer is an easy way to look more professional. She explains that it’s a myth that you should buy concealer that’s a shade lighter than your skin. Instead, she suggests finding a shade that matches your skin tone exactly. You can use it to cover up dark circles or blemishes. 

Smooth out your hair. 

Before you go on camera, Iren suggests taking a look in the mirror and seeing if you have any flyaways. Spray a little hairspray on your hand and use that to smooth out your hair. If you’re between visits to the hairdresser and your roots are showing, Iren says you can use a product like Style Edit or Xfusion to cover up grays in seconds. If you want to add body to your hair, set your hair in velcro rollers. 

I did!  

Choose jewel tones.

I always recommend jewel-toned clothing to my clients. These colors are flattering and don’t distract from what you’re saying. Iren agrees, adding that you should avoid patterns and eye-catching, chunky jewelry. 

For a step-by-step tutorial, you can check out this replay of the virtual makeup lesson party that Iren and I held!

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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