communication | Paula Rizzo - Media Strategist, Consultant and Expert

Being Prepared for Pushback

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
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Be authentic and put yourself out there. Share your expertise. Just be your authentic self and people will respond to your message.

That’s good advice. But that doesn’t mean everyone will respond to your content.

It’s hard enough to ignore trolls on the internet, but sometimes you’ll face skeptical anchors on live tv as well. So it’s important to be prepared.

I’ve been on both sides of this. Both as an expert and as a journalist. Both sides are doing their job – seeing both sides of the story

I’ll admit I was even a bit thrown off when this happened to me during a recent interview on WPIX in New York. I was talking about how to have a four-day work week and the anchor just wasn’t buying it.

He said, “How much of this is fantasy land?”

Here are three ways to get through someone questioning your expertise.

February 3, 2022/0 Comments/by Paula Rizzo

Content Creation, Media Training, Personal

Being Relatable in a Virtual World

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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We’ve all heard phrases like “be yourself,” “be authentic,” “just be you” and your following, relationship, etc. will fall into place. That’s hard enough. But it’s even harder to do on video.

So how do you stay relatable in our new hybrid world and make lasting connections in your personal and professional life?

Relationship Expert, Speaker, Author, & Media Personality, Rachel Dealto joined me recently on an episode of my live-streaming show, Inside Scoop, to discuss her new book called “Relatable: How to Connect with Anyone, Anywhere (Even If It Scares You)” which covers how to achieve those goals.

Here’s a quick guide to staying authentic and building relationships in person and online.

December 8, 2021/0 Comments/by Paula Rizzo

Personal, Video Calls

Four Ways to Master Post-Pandemic Etiquette

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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So many of us are getting back to in-person or hybrid work, which is something to celebrate. In fact, I have a whole course on LinkedIn Learning dedicated to the topic. It’s called Enhance Productivity in a Hybrid Work Environment.

But this new phase also introduces some uncertainty when it comes to interacting with coworkers who you likely haven’t seen in person in months.

August 12, 2021/0 Comments/by Paula Rizzo

Case Study, Content Creation, Media Insights, Media Training

Case Study: Becoming a Go-To Expert with Chris Kilham

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BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

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If you’re an author or expert, you probably dream of being a producer’s first call — that expert they know they can go to for high-quality content.

But how can you get there? One of the best ways to plot out your career goals is to look at others who have done it before you.

That’s why I want to introduce you to Chris Kilham, also known as the Medicine Hunter. His speciality is alternative medicine, and he’s traveled the world looking for healing plants. Chris has written fourteen books during his long (and colorful!) career!

July 30, 2021/0 Comments/by Paula Rizzo

Media Insights, Media Training, Personal, Video Calls

Mastering the Art of Self-Promotion

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JOIN ME FOR GO LIVE! MASTERCLASS: Everything you need to produce a polished, lucrative and fun live-stream show that makes you stand out. Sign up here!

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No one wants to come off as boastful, self-involved, or a pest. But we all want to be recognized for our accomplishments and network with leaders in our fields.

So, how can you respond to this tension? Jennefer Witter has some ideas. Jennefer is a public speaker, author, and founder of The Boreland Group, a public relations agency that specializes in minority-led and women-owned companies.

May 13, 2021/0 Comments/by Paula Rizzo

Media Insights, Media Training, Personal, Uncategorized, Video Calls

Five Steps for Healthy Virtual Communication

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JOIN ME FOR GO LIVE! MASTERCLASS: Everything you need to produce a polished, lucrative and fun live-stream show that makes you stand out. Sign up here!

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Communication is crucial to every aspect of life. But healthy communication isn’t always easy.

That’s especially true during the pandemic, when so much communication has become virtual.

Communication expert, professional speaker, coach, and consultant Robyn Hatcher, a guest on my live-streaming show Inside Scoop, helps people connect with purpose.

May 7, 2021/0 Comments/by Paula Rizzo

Content Creation, General

Master This Tool: Pre-Recorded Video Messages

I’ve been singing the praises of video for a long time. And the rise of remote work with the COVID-19 pandemic has opened up so many new opportunities to use video. (Check out my LinkedIn Learning course here all about how to set up your remote office for optimal productivity.)

The biggest change is probably the popularity of Zoom — who among us hasn’t spent countless hours on Zoom since March 2020?!

“Zoom fatigue” is a buzzword we’re seeing everywhere now — and it’s one of the most common issues when it comes to incorporating video into your daily interactions with colleagues and clients.

Sometimes everyone needs to be live on Zoom — and there are things you can do to make those meetings more productive.

November 12, 2020/0 Comments/by Paula Rizzo

Media Training

How to Feel More Confident About Self Promotion

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

I work with lots of experts and authors on media training and strategy, and a lot of them struggle with self promotion but want people to know about their books.

Like many of us, they don’t want to seem “salesy” or as if they have a huge ego.

For example, I worked with Brandi Doming, author of “Vegan 8,” to train her for media while she was promoting her book. She initially didn’t want to do video and struggled a bit with self promotion.

December 19, 2019/0 Comments/by Paula Rizzo

Tag Archive for: communication

I work with lots of experts and authors on media training and strategy, and a lot of them struggle with self promotion but want people to know about their books.